Consorte Media Launches Tiene Sites to Provide Advice to Savvy Latinas

Consorte Media, a leading digital marketing company connecting advertisers with Hispanics online, today announced the launch of the Tiene sites. The Tiene sites include TieneChic, TieneDinero, TieneSalud, TieneEDU, and TieneTec. The Tiene sites target second-generation Hispanic women and are in English and Spanish. The sites offer information and advice on finance, fashion, health and fitness, education and technology.

“Latinas are one of the fastest-growing, most tech-savvy groups of Internet users, but until the Tiene sites, there were few sophisticated and smart informational sites targeting this highly connected and influential group,” said Alicia Morga, CEO of Consorte Media. “As a professional Latina, I saw there were few sites that served an audience like myself, so Consorte decided to work with the best content creators to launch the ‘Tiene’ line of sites to fill this gap.”

The Tiene sister sites offer a wide range of targeted advertising options for brands looking to reach women in the lucrative second-generation Hispanic demographic (bilingual Latina women born and raised in the U.S.). The collective buying power of Hispanics is expected to rise sharply to $1.2 trillion in 2012, up from $862 billion in 2007 – and Hispanic women often drive the majority of their household’s purchase decisions.

About Consorte Media

Through its network of premium content sites, extended advertising network of third-party sites, and targeted lead generation services, Consorte provides companies with multiple ways to connect with Hispanic consumers online. Consorte combines its Spanish-language media expertise and deep knowledge of the Hispanic consumer market with its proprietary technology platform to generate high quality results for its advertisers. Consorte Media is a privately held company based in San Francisco, Calif. For more information about Consorte, please visit www.consortemedia.com.”

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