Filed Under: Business, Business News, Media, Press Releases
Tagged: Hispanic Heritage Month, impremedia
ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print along with seven sponsors honors Hispanic Heritage Month for a second consecutive year.
The program entitled, “Mi Hispanidad,” utilizes digital, mobile and print to educate, inform and entertain impreMedia’s online and offline audience about their favorite destinations, food, music and traditions (www.impre.com/hispanidad/). The program runs through October 31, 2009.
The “Mi Hispanidad” campaign is supported by Hispanic marketers including AARP, Albertson’s, Discovery en Español, General Trading/Fine Fare, metroPCS, Mexicana Airlines, MillerCoors, and Pacific Gas & Electric. The campaign incorporates a Hispanic Heritage Month channel prominently displayed on impreMedia’s portal impre.com and all publication websites. It also includes award-winning editorial content, a People’s Choice Survey, online photos, co-branded ad units online as well as within all impreMedia’s newspapers (www.impre.com).
“Honoring Hispanic Heritage is paramount to impreMedia as a reflection of our core Hispanic roots and the deep commitment we have to this audience,” said Arturo Duran, CEO, impreMedia Digital. “Our Hispanic Heritage Month program is promoted via supplements and ads in impreMedia’s daily and weekly newspapers and via our mobile platform, all designed to drive traffic to the “Mi Hispanidad” web channel. This multi-platform effort really demonstrates the extensive assets we have at our disposal to impact the Hispanic audience – wherever they are and however they want to be reached.”
One of impreMedia’s key partners for this year’s Hispanic Heritage Month Celebration is MillerCoors. The MillerCoors Líderes program honors outstanding Hispanic individuals for their vision, commitment to service and ability to inspire their communities. “At MillerCoors, our commitment to the Hispanic community is about building and investing in the communities where we work and live,” said Joedis Avila, Multicultural Relations Manager, MillerCoors. “Through Líderes we honor that commitment by highlighting leaders within the Hispanic community and providing leadership tools for future generations.”
“We are proud to share this second annual Hispanic Heritage Month celebration with all of our sponsors,” said Liz Sarachek Blacker, impreMedia’s Senior Vice President of Digital Sales. “This annual holiday highlights the beautiful myriad of Hispanic values and traditions and we look forward to building upon this platform in the years to come.”
Another key partner in impreMedia’s “Mi Hispanidad” celebration, Pacific Gas & Electric, is one of the largest combination natural gas and electric utilities in the United States, based in San Francisco. “PG&E is proud to be a part of impreMedia’s 2nd Annual Hispanic Heritage Month Celebration. During this time, we recognize our rich cultural diversity and the valuable contributions of our Latino communities. PG&E has proudly served these communities for more than 100 years. We are honored to build upon that tradition of service as part of this important occasion,” said Detrina Faletogo, president of the Hispanic Employees Association of PG&E.
ImpreMedia’s Hispanic Heritage celebration runs through October 31 across platforms (www.impre.com/hispanidad/).
About impreMedia:
ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Mobile and Print and encompass 27 properties, including the portal www.impre.com and its McClatchy partners. 30% of all U.S. Hispanic adults use an impreMedia product. The company is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total that represent 63% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit www.impremedia.com
ImpreMedia’s portal and publication websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.vistamagazine.com, and www.contigola.com.”
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 57,444 items found on this site below or dig into the Site Map
Best of the Rest
- February 8, 2010
- ‘Qué pasa’ in Immigration: Latino Vote, Conventional Wisdom Watch, and An Unfulfilled Promise
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- Why Is George Lopez Always Trying To Make Alcoholism Seem Cool?
- Someday, probably some five decades or so from now, these stories of people being harassed because of language are going to be funny.
- Unsettled case of Hispanic farmers underscores lack of DC Latino leadership and concern from Obama
- Partisanship, or political empowerment, the choice for Latinos in California
- Ipala, Guatemala celebrates those who went away but kept the town in their hearts – (with video)
- ICE Raids Cause Census Fear – Undocumented aliens fear getting counted in the 2010 Census will lead to punishment. Government promises no punishment.
- Candidacy of TV personality Jaime Bayly represents expectations of young voters, analyst says – Peru
- Take Action to Protect Immigrant Programs in the California State Budget!
- After reinventing Bolivia’s government to reflect the country’s multi-ethnic, Indian majority, President Evo Morales is championing gender parity at the highest levels of government.
- The percentage of Hispanic students accepted in NYC’s elite public high schools dipped slightly this year
- Latino astronaut Jose Hernandez addresses high school students in McAllen, TX
- Oklahoma ruling could affect Utah immigration law – SB81 was based heavily on Plains state’s measure.
- National Latino Congreso adopts resolutions to propel immigration issue and other concerns of Latinos forward
- A study on the Church’s ministry to Hispanics in the United States has found that regional and national organizations are lacking funds and consequently, personnel and planning.
- All-Hispanic basketball league thrives, the Azteca League in Alabama
- Los falsos muros contra la reforma migratoria
- School secretary axed for speaking Spanish – suing Charlotte-Mecklenburg school district – NC
- Andrae Gonzales: 180-turn for Shafter teen, thanks to mentor
- Dallas City Council members are expected to approve renaming South Central Expressway for Cesar Chavez. The name change would only cover a few blocks.
- Tea Party Dabbles in Immigration Politics
- Prospects for Immigration Reform Legislation
- Hispanics starting to shift political power in Illinois: Jesus Garcia ousted Joseph Mario Moreno, the incumbent and a consummate party man (aka Mayor Daley man), from his county board post. + Rudy Lozano Jr. was only 565 votes shy of toppling State Representative Daniel J. Burke of Chicago – both campaigns aided by Alderman Ricardo Munoz (22nd Ward)
- In Kettleman City, CA, Birth Defects, Deaths and Questions – Children’s Deaths Point Eyes Toward Nearby Waste Facility – town described as “It’s got that Mayberry feeling, with a Latino twist.”
- U.S. Colleges Court Hispanic Families Using Espanol
- Latino Leaders Call for Full Participation in Census – Call on Obama to Temporarily Suspend Enforcement Measures
- February 5, 2010
- A federal judge will decide whether to impose sanctions against the Maricopa County Sheriff’s Office for its acknowledged destruction of police records in a lawsuit that accuses deputies of racially profiling countless Hispanics in immigration sweeps.
- Sheriff Joe Arpaio’s $990/hour Sidley Austin Lawyers Lose Again – That was a good use of taxpayer money
- Census tour allays Hispanics’ fears in Immokalee, Florida
- 2010 National Latino Congreso Results
- Immigration Prosecutions Rise, Organized Crime, Drugs and Weapons Charges Drop
- Uncomfortably Named Novela Hits U.S. Airwaves – Colombian Blockbuster Subtly Retitled for Telemundo – Sin tetas no hay paraiso
- February 4, 2010
- On the Job with Vilma Salaverria – Aflac’s highest ranking Latina oversees training for more than 4,000 employees
- Study Reveals Impact Of Health Insurance On Hispanics’ Attitudes Towards Healthcare Providers
- Denver’s Museo de las Americas wins arts excellence award
- Will Abel Maldonado Become GOP’s First Hispanic Lt. Governor in California?
- Caminos: Vicente Ximenes, Champion of Civil Rights
- February 3, 2010
- Message to Democrats: Don’t obligate Latinos to feel grateful for just doing your job
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Latest Essentials
- February 8, 2010
- New Report Explains that Charter Schools’ Political Success is a Civil Rights Failure – growth promoting segregation!?
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- Jesus Garcia wins, Rudy Lozano Jr. close, victory for reform-minded Latino politicians – Chicago
- Immigrant Workers Help Increase Wages for All Workers – New Report from EPI
- Crist, Rubio tangle over census, legal status – Florida’s senator’s race – Rubio took a hard line this week, saying initially that only citizens should be counted. He backtracked after a sharp reaction from some of his South Florida Hispanic supporters.
- Latino groups are pressing U.S. Education Secretary Arne Duncan to withhold possibly millions in funding to Boston schools until the district complies with federal and state laws for programs aimed at students with limited English skills.
- How dangerous is Mexico? Despite drug war, it’s less deadly than it was a decade ago
- Climate could be right for GOP’s Sandoval to capture Hispanic vote in Nevada’s governor’s race – Republican Brian Sandoval could capture the attention of the Hispanic community, thanks in part to Democrats’ inability to hold that voting bloc on issues such as health care, but on immigration …
- Costa Rica elects 1st woman president in landslide – Laura Chinchilla
- February 5, 2010
- Black and Hispanic Infants Much More Likely to Have HIV: the rate of perinatal HIV infection – meaning transmission at the time of birth – is 4xs higher for Latino bebes
- February 4, 2010
- Vanity Fair’s March 2010 magazine cover shows the new hot Hollywood starlets but they all happen to be white – racist?
- Hispanic farmers allege discrimination by USDA – New Mexico
- Dodge City, Kansas Latino on trial for murder claims self-defense against hate crime called “Border Patrol” – (a must read, imho, amazing the stuff that still happens in our civilized country)
- February 3, 2010
- The White House’s budget request for the Department of Homeland Security for Fiscal Year 2011 contains more funds to strengthen frontier monitoring with barriers, police and weapons, while immigration reform continues to be absent from the budgetary agenda.
- LULAC partners with Voto Latino to launch youth-focused Census initiative
- Hispanic Women Bring Home the Bacon as Families Tighten Their Belts
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- A federal judge has rejected a government request to dismiss a lawsuit by a U.S. citizen who was locked up for seven months at an immigration center. – Army veteran Rennison Castillo claims officials failed to act on his pleas in 2005 to check his military record and Social Security number.
- “Hunger in America” study: Unprecedented Increase in Hispanics Seeking Food Assistance
- IMMIGRATION AUTHORITIES ADVISED PRIVATE DEPORTATIONS – Court Evidence Shows ICE Colluded with Company in Trafficking Guestworkers
- February 2, 2010
- Immigration Reform is Necessary for America’s Economic Recovery
- Re-learning a culture, Hollywood-style
- Melting pot giving rise to post-’Latino’ Latino politicians
- How the Democratic Party can re-energize Latino voters
- Immigration reform dies in 36 words – Albor Ruiz
- Boy Scouts launching initiative to attract Latino youngsters
- Children of Spanish-speaking moms watch less TV
- Census chief tries easing immigrant fears in Texas
- Latinos seek more support for immigration reform – Luis Gutierrez tells L.A. protesters that he needs more votes for a reform bill.
- Island residents sue U.S., saying military made them sick – Vieques, Puerto Rico
- February 1, 2010
- Who Wants to be a Maid? – Hollywood stereotypes continue
- Chances are dim, but advocates will still push for immigration reform
- Around 271,000 Mexican immigrants in the United States “entered a state of poverty in 2009”
- Tempus Fugit: The Oddity Known as “Hispanic Time”
- Cuban salsa stars Los Van Van drew hundreds of protesters and thousands of fans to their first concert in Miami since protests of a 1999 show turned violent.
- Gunmen shot and killed 14 people and wounded 14 others in an appalling attack at a birthday party in Juárez – The victims ranged in age from 13 to 42, eight of whom were students.
- The head of a Latino political group credited with helping elect dozens of Latinos to offices around Massachusetts has announced she is stepping down – Giovanna Negretti, executive director of Oiste
- Latino Leaders Grade Obama – Líderes latinos evalúan al presidente
- Hispanic media outreach for Haiti unprecedented
- Pulitzer-nominated Alisa Valdes-Rodriguez, a woman for all seasons
