Clicky

TV Icon ‘Don Francisco’ and Others Draw 400 Attendees to the Seventh Annual Hispanic Television Summit

Share |
information (meta) --»
need help? --»
source, text, links --»

About 400 registrants attended the Seventh Annual Hispanic Summit, presented by Broadcasting & Cable and Multichannel News on September 23 and 24 at the Marriott Marquis in Times Square. The Summit was the Hispanic cornerstone event during 2009 Advertising Week in New York.

Registration closely matched attendance levels from last year. About 50% of the registrants were first-time attendees or “returnees” after an absence of at least one year.


Attendees were from the U.S., Latin America, and Spain and represented networks, broadcasters, pay TV providers, broadband and mobile, financial investors, researchers, advertisers and agencies.

Returning sponsors included Fox Sports en Espanol (Presenting Sponsor), Networks and VCI Solutions as well as / , Condista, La Familia / Cosmovision, , and . New sponsors this year included Eclipse Marketing, Avail TVN and Comcast Media Center.

The focus of the Summit was on the ways the Hispanic TV industry earns its money through advertising, subscriptions, transactions, and TV rights or syndication fees.

A standing-room-only crowd assembled to hear about the growth of Hispanic advertising from TV icon Mario Kreutzberger, better known as “” to millions of viewers of , (the world’s longest-running variety TV show). president Don Browne spoke about the state of the Hispanic TV industry in a special interview with Multichannel News executive editor, Kent Gibbons. And, Jeffrey Hirsch, President for Time Warner’s Residential Services in the NYC region spoke with Multichannel News Editor-in-Chief, Mark Robichaux, and shared his unique perspective as one of the few cable TV executives with professional experience in the two largest U.S. Hispanic markets — LA and NY.

The prestigious Lifetime of Achievement in Hispanic Award was presented to Procter & Gamble in recognition of their commitment to Hispanic TV and in particular to Edgar Sandoval, P&G’s GM of Marketing for North America, for his leadership. In prior years, the award has gone to news anchor, ; internationally-renowned talk show personality, ; TV personality, Maria Celeste Arraras; sports caster Andres Cantor; and TV legend, Mario Kreutzberger aka “.”

September 23 and 24 were officially proclaimed to be “Hispanic Summit Days in New York” by NYC Mayor, Michael Bloomberg. The presentation of the proclamation was by Carlos Manzano, the Executive Director of the NYC Commission for Latin Media & Entertainment.

The agenda featured an A-List of the advertising industry’s brightest stars including Alain Groenendaal, President and CEO of wing; Jessica Pantanini, COO of ; Danielle Gonzales, Managing Director of Tapestry; Jorge Moya, COO of MGSCOMM; and communications services executive, Christine Clavijo-Kish, SVP at PR Newswire.

The prestigious line-up of pay TV leaders featured marketing executives like Andrew Capone of NCC, CEO of VCI Solutions Sarah Foss; SVP Ad Sales Tom Maney, ’s EVP of Network Sales Peter Lazarus; ’s John de Armas, Time Warner’s David Gray and Cox’s Renata Franco and Philip Polk. Plus, a powerhouse of programming executives from broadcast, cable and satellite TV including David Sternberg and Matt Grim from Fox Sports en Espanol; Traug Keller and Robyn Remick from ESPN; EVP Alina Falcon; President Jim McNamara; ’s Marlene Braga, Station Group’s Ronald J. Gordon; ’s Winter Horton, David Higgins from Comcast Media Center; Ruben Mendiola of Dish Latino, Chris Fager President of , Avail-TVN’s Matt Cohen and Condista partner, Jorge Fiterre.

The Summit is presented annually by Broadcasting & Cable and Multichannel News and is produced for them by New York’s Schramm Marketing Group Inc.

Broadcasting & Cable covers the business of for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, Telco TV and the Web. http://www.broadcastingcable.com

Multichannel News covers multichannel and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. http://www.multichannel.com

related posts (sort of) --»
view/search these tags on --»

Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,726 items found on this site below or dig into the Site Map

Best of the Rest

Latest Essentials