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Bromley Communications Promotes Key Leadership in Account Planning – Paul Bryan to the position of VP, Director of Account Planning and Research

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Posted on: October 7th, 2009
Filed Under: Blogante Business, Business, Marketing & Advertising, People, Press Releases
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, LLC, one of the nation’s leading Hispanic strategic marketing and communications agencies, has promoted Paul Bryan to the position of VP, Director of Account Planning and Research.

Bryan, who has more than 15 years experience in marketing and market research, will be in charge of overseeing and guiding the process of unearthing key consumer insights.

In addition to his extensive work across industries, including packaged goods (Procter & Gamble, Nestlé, General Mills, Dial, and Ross Products) and social marketing (truthsm/American Legacy Foundation, CDC-HIV), he has launched and contributed to a number of programs that have broadened Bromley’s platform of superior consumer understanding.

As part of his new role, Bryan will focus on moving beyond outward facts through innovative methods such as digital eavesdropping, guerilla observation and longitudinal techniques to allow the department to get to know consumers and “to increase the chances of actually seeing how they will react to a variety of situations instead of asking them to tell us hypothetically,” explained Bryan. “My goal is continued superior delivery of intimate consumer knowledge.”

About , LLC
, LLC is a full-service integrated communications agency offering all aspects of advertising, public relations and promotions targeted to the Hispanic consumer.  The agency is known for delivering measurable business results for its clients through great creativity across integrated marketing disciplines. LLC’s prestigious client roster includes Procter & Gamble, Payless ShoeSource, MillerCoors, General Mills, Western Union and many other blue chip clients.

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