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St. Jude and Davidson Media Group Announce 2nd Annual Hispanic Radiothon to Help Children with Cancer

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Posted on: October 2nd, 2009
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Davidson Media Group (DMG) and St. Jude ’s Research Hospital(R) announce second annual Promesa y Esperanza (Promise and Hope) radiothon to be held October 8th and 9th. More than a dozen Spanish language radio stations across the country, including Philadelphia, Charlotte, New Orleans, Providence, Minneapolis, and Kansas City will encourage listeners to support St. Jude in its fight against childhood and other deadly diseases by calling 1-800-998-VIDA (8432) from 7:00 AM- 7:00 PM (EST) to make a donation.

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The goal of this event is to educate the Hispanic community about St. Jude, which provides medical care to thousands of sick regardless of their family’s ability to pay. During the broadcast, listeners will hear emotional stories from Hispanic patients and families who are battling at St. Jude, including Valeria Ruiz. A native of Puerto Rico, 3-year-old Valeria is receiving medical treatment at St. Jude after being diagnosed with medulloblastoma, an aggressive brain tumor.


Thanks to St. Jude and donations from monthly donors called Angeles de Esperanza (Partners in Hope), like Valeria have the opportunity to receive cutting-edge medical care. In 2008, DMG dedicated close to 30 hours of programming and raised more than $776,000 for the of St. Jude, one of the world’s premier pediatric research centers.

“It is always great to see how Latinos throughout the country embrace the mission of St. Jude. Again this year, Davidson Media Group is committed to helping the of St. Jude and we encourage our loyal listeners to join in this effort to save ’s lives, we care about making a difference and giving back to those who need us most”, said Felix L. Perez, President and CEO of Davidson Media Group. Davidson Media Group owns 37 Radio stations in 19 different markets throughout the U.S.

“We are so grateful to these dedicated Spanish language radio stations and their generous listeners, who have embraced the St. Jude mission of finding cures and saving ,” said Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude. “It is heartwarming to see the Hispanic community rally around our cause every year, and I know that the funds raised during Promesa y Esperanza will inspire hope in our precious patients and their families.”

Since opening in 1962, St. Jude has treated from all 50 states and around the world. From public donations such as the Promesa y Esperanza radiothon, St. Jude researchers and doctors are able to share medical discoveries around the world, including several Latin American countries, to help increase survival rates for with and other catastrophic illnesses.

About St. Jude:
St. Jude ’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving with and other catastrophic diseases. St. Jude is the first and only pediatric center to be designated as a Comprehensive Center by the National Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org.

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