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Mega TV Signs Multi-market Affiliation Agreements with HDTV Inc.

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Posted on: September 30th, 2009
Filed Under: Blogante Business, Business, Media, Press Releases
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“ (SBS) (NASDAQ: SBSA) announced today that has signed three multi-market affiliation agreements with HDTV, Inc. in the key markets of Tampa, Florida, Charleston, South Carolina, and Palm Springs, California. With these new affiliates, is now in eight markets, reaching more than 3.5 million homes of the Hispanic population.

These new affiliates are scheduled to launch during the month of October 2009, and will broadcast ’s critically acclaimed programming including, “Papparazzi TV Sensacional,” “Maria Elvira Live!” “Esta Noche Tu Night” with Alexis Valdes and “Los Implicados,” among others.

will air on WFHD, Channel 36.2 in Tampa, WHDC Channel 40.2 in Charleston, and KLPS, Channel 19.2 in Palm Springs CA.

“Tampa, Charleston and Palm Springs are perfect markets to further build the brand,” said Cynthia Hudson, EVP/CCO of SBS and the Managing Director of . “We have a unique style and take an original approach to Spanish-language content by using renowned talent and fresh formats. Our growing footprint across the country is proof that our original and relevant programming is resonating with US Latinos, and we expect the network to continue its successful track record of ratings on a national level.”

John Salov, President, HDTV stated, “We are excited about our new partnership with and pleased to be able to offer Hispanic viewers in Tampa, Charleston and Palm Springs a fresh alternative and a new source of Spanish-language programming that only can deliver.”

“The launches in Tampa, Charleston and Palm Springs reaffirm our commitment to expanding our distribution, and we are continuing negotiations with various station groups and cable operators around the country,” said Maggie Salas-Amaro, Director of Affiliate Relations for . “We are excited to see grow and look forward to supporting our newest partners.”

About , Inc.

, Inc. is the largest publicly traded Hispanic- controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as leading radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates , a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events in the major U.S. markets and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.”

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