6 Months from Census, Coalition to Announce Details of Campaign to Count All Latinos in 2010 – Labor Leaders, Elected Officials, Latino Groups, Spanish Language Media and Faith-Based Organizations Join Forces to Ensure Census Achieves Accurate Count of Second-Largest U.S. Population Group

Elected officials, labor leaders, Latino groups, Spanish language media partners and faith-based organizations will discuss the details of a national campaign to urge Latinos to fully participate in the 2010 Census, which is six months away. The event will be held Thursday, October 1, at 10:00 am. in the Murrow White Lisagor Room of the National Press Club. The ya es hora ¡HAGASE CONTAR! (It’s Time, Make Yourself Count!) Campaign is the largest and most comprehensive effort to inform and motivate Latinos to fully participate in the 2010 Census.

The 2000 Census, despite producing a net over-count of the total U.S. population, undercounted Latinos by about 3% (or one million people).  The ya es hora ¡HAGASE CONTAR! Campaign, a historic partnership of national Spanish-language media and prominent Latino organizations, will seek to enhance the Bureau’s efforts to count Latinos through a sustained and aggressive community education initiative that seeks to mobilize hundreds of local organizations on the ground and saturate the Spanish-language airwaves with effective public service messages.

WHAT:          Press Conference: ya es hora ¡HAGASE CONTAR! (It’s Time, Make Yourself Count!) Census Campaign

WHO:             Robert Groves, Director, U.S. Census Bureau

Hon. Sylvia Garcia, President, NALEO; Commissioner, Harris County, Texas

Maria Elena Salinas, Anchor, Noticiero Univision

Eliseo Medina, Executive Vice President, SEIU

Ruben Keoseyan, Publisher La-Raza, impreMedia

Rico Izaguirre, Board Member, Mi Familia Vota

Arturo Vargas, Executive Director, NALEO Educational Fund

WHEN:          Thursday, October 1, 2009, 10:00 am

WHERE:       National Press Club

Murrow White Lisagor Room (13^th Floor)

529 14th Street, NW

Washington, DC 20045

About the ya es hora campaign

The ya es hora campaign is the largest and most comprehensive non-partisan effort to incorporate Latinos as full participants in the American political process.  The campaign has dramatically impacted naturalization rates and spurred record Latino turnout in the 2008 Presidential Election.  The national coordinators of the ya es hora ¡HAGASE CONTAR! campaign include Entravision Communications, impreMedia, Mi Familia Vota Education Fund, NALEO Educational Fund, Service Employees International Union, and Univision Communications Inc.

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