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6 Months from Census, Coalition to Announce Details of Campaign to Count All Latinos in 2010 – Labor Leaders, Elected Officials, Latino Groups, Spanish Language Media and Faith-Based Organizations Join Forces to Ensure Census Achieves Accurate Count of Second-Largest U.S. Population Group

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Elected officials, labor leaders, Latino groups, Spanish language media partners and faith-based organizations will discuss the details of a national campaign to urge Latinos to fully participate in the 2010 , which is six months away. The event will be held Thursday, October 1, at 10:00 am. in the Murrow White Lisagor Room of the National Press Club. The ya es hora ¡HAGASE CONTAR! (It’s Time, Make Yourself Count!) Campaign is the largest and most comprehensive effort to inform and motivate Latinos to fully participate in the 2010 .

The 2000 , despite producing a net over-count of the total U.S. population, undercounted Latinos by about 3% (or one million people).  The ya es hora ¡HAGASE CONTAR! Campaign, a historic partnership of national Spanish-language media and prominent Latino organizations, will seek to enhance the Bureau’s efforts to count Latinos through a sustained and aggressive community education initiative that seeks to mobilize hundreds of local organizations on the ground and saturate the Spanish-language airwaves with effective public service messages.

WHAT:          Press : ya es hora ¡HAGASE CONTAR! (It’s Time, Make Yourself Count!) Campaign

WHO:             Robert Groves, Director, U.S. Bureau

Hon. Sylvia Garcia, President, ; Commissioner, Harris County, Texas

, Anchor, Noticiero

, Executive Vice President,

Ruben Keoseyan, Publisher La-Raza,

Rico Izaguirre, Board Member, Mi Familia Vota

Arturo Vargas, Executive Director, Educational Fund

WHEN:          Thursday, October 1, 2009, 10:00 am

WHERE:       National Press Club

Murrow White Lisagor Room (13th Floor)

529 14th Street, NW

Washington, DC 20045

About the ya es hora campaign

The ya es hora campaign is the largest and most comprehensive non-partisan effort to incorporate Latinos as full participants in the American political process.  The campaign has dramatically impacted naturalization rates and spurred record Latino turnout in the 2008 Presidential Election.  The national coordinators of the ya es hora ¡HAGASE CONTAR! campaign include Communications, , Mi Familia Vota Education Fund, Educational Fund, Service Employees International Union, and Communications Inc.

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