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Tagged: AHAA, Alma DDB, Association of Hispanic Advertising Agencies, grupo gallegos, Lapiz, LatinWorks, Vidal Partnership, Zubi Advertising
Search these tags: AHAA, Alma DDB, Association of Hispanic Advertising Agencies, grupo gallegos, Lapiz, LatinWorks, Vidal Partnership, Zubi Advertising
Procter & Gamble’s Pepto-Bismol TV campaign “Love and Hate” by Lapiz won Best of Show/Campaign with two TV spots showing food behaving badly with the message “Don’t let the food you love hurt you.” Lapiz also won a gold and a silver award for the individual spots “Empanada” and “Cheesecake.”
Cine Las Americas picked up Best of Show/Single Ad for “Estratosfera”, a spot that promoted a Latin film festival by featuring a delusional speech by former Argentine president Carlos Menem promising to create space shuttles to make the point “If this is our reality, imagine our films.” Other LatinWorks ads from the same campaign, all featuring zany but genuine footage from Latin American leaders’ speeches, won silver and bronze prizes for radio spots “Muro” about Mexico and “Coca” (Venezuela) and a TV silver for “Fujishock” (Peru).
LatinWorks also won a silver award for Mars’ Starburst spot “Llama,” and two silver magazine and one newspaper bronze prizes for Active Life’s campaign against childhood obesity featuring fat toys. Lapiz also won a gold prize for Partnership for a Drug-Free America, and a bronze for Chase bank.
The winners were announced at an awards show September 18th in Miami at the Gusman Center for the Performing Arts, and will be featured in a special report in Advertising Age magazine Sept. 21. All the winning work can be seen on Adage.com. Ad Age conducts the Hispanic Creative Advertising Awards in partnership with the Association of Hispanic Advertising Agencies (AHAA).
“The creative excellence honored this year was exceptional,” said Gisela Girard, AHAA chair and president of Creative Civilization. “This was truly some of the best work in advertising today. It is remarkable to see the evolution in Hispanic-specialized advertising during AHAA’s 11-year partnership with Ad Age. The originality and ingenuity of the ads and campaigns was exciting to watch and is truly reflective of the quality work being delivered in our industry. AHAA celebrates the winners and entrants in this year’s Hispanic Creative Advertising Awards.”
LatinWorks and Lapiz were the two most-awarded agencies in this year’s awards, followed by Grupo Gallegos, JWT San Juan and Conill.
Grupo Gallegos’ work for Comcast’s CableLatino was a close contender for Best of Show after winning two golds, a silver and a bronze. The agency was also awarded a gold and silver for TV spots for the California Milk Processor Board.
JWT San Juan picked up three gold awards, for Cadbury Adams’ long-lasting Stride gum, Amnesty International and the Susan G. Komen breast cancer awareness organization.
Conill won seven awards, including five for Toyota, and an innovative campaign for T-Mobile USA that appealed to soccer fans by letting them text advice to their teams that appeared to be relayed to players on the field in real time.
Other golds went to independent agency Adrenalina for Tecate Light, to Casanova Pendrill for its work on UNICEF’s TAP Project and to MTV Tr3s for a humorous spot teaching the MTV Tr3s version of Spanglish.
Awards were also won by Alma DDB, Argus, Beans2Beans, The Bravo Group, CreativeOnDemand, De La Cruz & Assoc., Dieste, Draftfcb Puerto Rico, EJE Sociedad Publicitaria, Scpf, The Vidal Partnership and Zubi Advertising.
This year’s jury was headed by Mike Alfonseca, the founder and creative director of independent agency Kraneo in the Dominican Republic, and included Mauricio Galvan, managing partner/executive creative director at The Vidal Partnership and outgoing president of Circulo Creativo; Daniel Marrero, founder of CreativeOnDemand and chairman of AHAA’s creative committee; Carlos Tourne, chief creative officer of Dieste; Carlos Boughton, brand director for Tecate equity and Rebeca Vargas, SVP, marketing director, multicultural segment head at JPMorgan Chase. The interactive category was judged by a separate jury of digital experts consisting of Miguel Angel Calderon, creative director of GrupoW in Mexico; Andrea Arnau, director of interactive at Alma DDB and Eduardo Cintron, a creative director at Lapiz.
About AHAA :
The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation’s more than 46 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors. AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America’s Hispanic consumers, who together have an estimated buying power of nearly $1 trillion. Visit www.ahaa.org for more information.
About Advertising Age:
Ad Age (www.adage.com), part of Crain Communications, is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today’s complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special event brands for the insights and analysis they need to succeed. “
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 57,444 items found on this site below or dig into the Site Map
Best of the Rest
- February 8, 2010
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- Someday, probably some five decades or so from now, these stories of people being harassed because of language are going to be funny.
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- ICE Raids Cause Census Fear – Undocumented aliens fear getting counted in the 2010 Census will lead to punishment. Government promises no punishment.
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- Take Action to Protect Immigrant Programs in the California State Budget!
- After reinventing Bolivia’s government to reflect the country’s multi-ethnic, Indian majority, President Evo Morales is championing gender parity at the highest levels of government.
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- In Kettleman City, CA, Birth Defects, Deaths and Questions – Children’s Deaths Point Eyes Toward Nearby Waste Facility – town described as “It’s got that Mayberry feeling, with a Latino twist.”
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- February 5, 2010
- A federal judge will decide whether to impose sanctions against the Maricopa County Sheriff’s Office for its acknowledged destruction of police records in a lawsuit that accuses deputies of racially profiling countless Hispanics in immigration sweeps.
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- 2010 National Latino Congreso Results
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- Uncomfortably Named Novela Hits U.S. Airwaves – Colombian Blockbuster Subtly Retitled for Telemundo – Sin tetas no hay paraiso
- February 4, 2010
- On the Job with Vilma Salaverria – Aflac’s highest ranking Latina oversees training for more than 4,000 employees
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- February 3, 2010
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Latest Essentials
- February 8, 2010
- New Report Explains that Charter Schools’ Political Success is a Civil Rights Failure – growth promoting segregation!?
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- Immigrant Workers Help Increase Wages for All Workers – New Report from EPI
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- Latino groups are pressing U.S. Education Secretary Arne Duncan to withhold possibly millions in funding to Boston schools until the district complies with federal and state laws for programs aimed at students with limited English skills.
- How dangerous is Mexico? Despite drug war, it’s less deadly than it was a decade ago
- Climate could be right for GOP’s Sandoval to capture Hispanic vote in Nevada’s governor’s race – Republican Brian Sandoval could capture the attention of the Hispanic community, thanks in part to Democrats’ inability to hold that voting bloc on issues such as health care, but on immigration …
- Costa Rica elects 1st woman president in landslide – Laura Chinchilla
- February 5, 2010
- Black and Hispanic Infants Much More Likely to Have HIV: the rate of perinatal HIV infection – meaning transmission at the time of birth – is 4xs higher for Latino bebes
- February 4, 2010
- Vanity Fair’s March 2010 magazine cover shows the new hot Hollywood starlets but they all happen to be white – racist?
- Hispanic farmers allege discrimination by USDA – New Mexico
- Dodge City, Kansas Latino on trial for murder claims self-defense against hate crime called “Border Patrol” – (a must read, imho, amazing the stuff that still happens in our civilized country)
- February 3, 2010
- The White House’s budget request for the Department of Homeland Security for Fiscal Year 2011 contains more funds to strengthen frontier monitoring with barriers, police and weapons, while immigration reform continues to be absent from the budgetary agenda.
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- A federal judge has rejected a government request to dismiss a lawsuit by a U.S. citizen who was locked up for seven months at an immigration center. – Army veteran Rennison Castillo claims officials failed to act on his pleas in 2005 to check his military record and Social Security number.
- “Hunger in America” study: Unprecedented Increase in Hispanics Seeking Food Assistance
- IMMIGRATION AUTHORITIES ADVISED PRIVATE DEPORTATIONS – Court Evidence Shows ICE Colluded with Company in Trafficking Guestworkers
- February 2, 2010
- Immigration Reform is Necessary for America’s Economic Recovery
- Re-learning a culture, Hollywood-style
- Melting pot giving rise to post-’Latino’ Latino politicians
- How the Democratic Party can re-energize Latino voters
- Immigration reform dies in 36 words – Albor Ruiz
- Boy Scouts launching initiative to attract Latino youngsters
- Children of Spanish-speaking moms watch less TV
- Census chief tries easing immigrant fears in Texas
- Latinos seek more support for immigration reform – Luis Gutierrez tells L.A. protesters that he needs more votes for a reform bill.
- Island residents sue U.S., saying military made them sick – Vieques, Puerto Rico
- February 1, 2010
- Who Wants to be a Maid? – Hollywood stereotypes continue
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- Tempus Fugit: The Oddity Known as “Hispanic Time”
- Cuban salsa stars Los Van Van drew hundreds of protesters and thousands of fans to their first concert in Miami since protests of a 1999 show turned violent.
- Gunmen shot and killed 14 people and wounded 14 others in an appalling attack at a birthday party in Juárez – The victims ranged in age from 13 to 42, eight of whom were students.
- The head of a Latino political group credited with helping elect dozens of Latinos to offices around Massachusetts has announced she is stepping down – Giovanna Negretti, executive director of Oiste
- Latino Leaders Grade Obama – Líderes latinos evalúan al presidente
- Hispanic media outreach for Haiti unprecedented
- Pulitzer-nominated Alisa Valdes-Rodriguez, a woman for all seasons


