NEW YORK’S WPIX-TV AND LATV TEAM WITH PATHMARK ON HISPANIC HERITAGE MONTH – LATV On-Air Personality Pili Montilla Will Appear in Sunday Afternoon of Festivities at Manhattan’s South Street Seaport

NEW YORK, NY — September 16th, 2009 –WPIX-TV (CW) and its Hispanic-targeted digital multicast channel LATV (Channel 11.3) announced a joint partnership with New Jersey-based Pathmark Supermarkets to celebrate Hispanic Heritage Month at New York’s South Street Seaport on Sunday, September 27.

LATV’s popular on-air celebrity Pili Montilla will emcee an afternoon of FREE activities from 12 Noon to 5pm that will be accompanied by live music, a salsa competition, and free prizes and giveaways.  LATV’s Pili Montilla is the host of En la Zona and En Concierto, which air locally in New York on WPIX-TV, a Tribune-owned station.

“As part of the WPIX family, LATV is thrilled to participate in events like this,” said Starrett Berry, LATV’s Vice President of Affiliate Sales.

“For over a year LATV has done a great job helping us connect to New York’s incredibly diverse Hispanic community, and the partnership with Pathmark for Hispanic Heritage Month is a sign of more good things to come,” said Betty Ellen Berlamino, WPIX President and General Manager.  “We think Sunday’s event will be a truly special occasion for all families.”

The following are scheduled to appear: Dr. Isabel Gomez-Bassols, a radio psychologist who hosts the live call-in show “Doctora Isabel”; the world-renowned Kips Bay Boys & Girls Club Dancers; the Mexican Mariachi group, Mariachi Real de Mexico; Bronx Latin dance squad, Dancers Dreamzzz; and popular Latin swing and salsa band, Jerry Hernandez y La Orquesta Dee Jay.

About LATV:
Headquartered in Los Angeles, LATV is the nation’s first bilingual entertainment network distributed via digital multicast.  A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007.  Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors.  Targeting the 18- to 34-year-old Latino, LATV’s programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment.  The network is ad-supported and offers an array of programming that is original and exclusive.   For more information, visit LATV online at www.latv.com.

# # #

CONTACT:
Enrique Pinerua – Director of Marketing / LATV: (310) 738-9774; epinerua@latv.com

“

• LATV Shakes Up Exec Suite – Latino Network Ousts President, Affiliate Chief
• ImpreMedia Celebrates Hispanic Heritage Month via Digital, Mobile and Print
• One failure of Hispanic Heritage Month
• NFL Latino Effort Pits Jets Fan vs. Dolphins Fan – Monday Night Game Centerpiece of League’s Hispanic Heritage Month Campaign
• At the end of the 31st annual Hispanic Heritage month, Latinos in the US are still waiting to celebrate a crucial victory –getting rid of the toxic water that poisons so many of our communities.
• LATV Expands Programming Lineup to Include World Wide UFO Expert Jaime Maussan
• As Hispanic Heritage Month comes to a close this week, many Valley Hispanics are reflecting on a history much different than the one told by traditional historians. – Hispanics, who had been largely left out of local history books, are finding their community played a much larger role in the development of metropolitan Phoenix than most people realized.
• A leader in Northern Nevada’s Latino community has been invited to a White House gathering next week for Hispanic Heritage Month. – Xiomara Rodriguez
• Festival de la Familia Announces Poster Contest During National Hispanic Heritage Month – Northern California Artists Are Invited to Submit Entries Through November 30, 2009
• Hispanic Heritage Month too often low key
• PRESIDENT AND MRS. OBAMA HOST ‘IN PERFORMANCE AT THE WHITE HOUSE: FIESTA LATINA’ DURING NATIONAL HISPANIC HERITAGE MONTH — PBS Music Special to Feature Latino Performers Marc Anthony, Jimmy Smits, George Lopez, Gloria Estefan and More, Airs October 15
• Latino TV personalities juggle a bilingual stage – For energetic young hosts like LATV’s Pili Montilla and MTV Tr3s’ Carlos Santos, their playful Spanish-English fusion comes spiked with a dose of media savvy.
• MTV Tr3s kicks into high gear their celebration of Hispanic Heritage Month with the continuation of their award-winning “Soy Mono” campaign.
• Hispanic Heritage Month: Watching Latino Politics Disappear
• Call to Action to Help More Hispanic Children – Big Brothers Big Sisters of Topeka is issuing a challenge to the Latino community, as we head into the second half of Hispanic Heritage Month.
• MTV TR3S BREAKS STEREOTYPES WITH ITS UNIQUE ANIMATED CAMPAIGN INCELEBRATION OF HISPANIC HERITAGE MONTH
• Rice University’s mathematician Richard Tapia receives Hispanic Heritage Award
• Why the Mexican doesn’t celebrate Hispanic Heritage Month
• Army remembers All-Hispanic regiment at Pentagon
• RNC’s Spanish Translation Of Hispanic Heritage Month Press Release Riddled With Errors