Juanita’s Foods, the Leader in Authentic Mexican Food, Supports the Efforts of Parents and Teachers in Education Through Their Back-to-School Campaign.

Juanita’s Foods has announced the launch of its new Back-to-School promotional campaign. The campaign aims to financially help parents and educators in these rough economic times, while aiding in the educational development of tomorrow’s leaders.

The Juanita’s Back-to-School promotion will award 50 $1000 prizes nation-wide. Parents can provide their child’s school financial relief by entering the sweepstakes online at www.juanitasfoods.com/backtoschool or picking up an entry form at any participating store. No purchase necessary. The sweepstakes is open August 31 to September 27.

“This year’s promotional campaign has been designed with the economic crisis in mind, as a means of extending a helping hand to our customers during the 2009-2010 school-year,” said Aaron De La Torre, Juanita’s Foods Co-CEO.

“One of the primary reasons for the growth of the US Hispanic market is that parents want their children to have the best education possible. Juanita’s understands this and is eager to lend a helping hand during these difficult economic times.” said Mark De La Torre, Juanita’s Foods Co-CEO.

Juanita’s Foods is the world’s largest producer of Menudo and a pioneer in prepared and homemade style Mexican cuisine. Juanita’s food products come in a variety of styles and flavors including Menudo, Chicken & Pork Pozole, Meatball Soup, Traditional Beef & Vegetable Soup, Traditional Chicken & Vegetable Soup, Traditional Beef Chile Colorado & Pork Chile Verde stews and Mexican-Style Hominy.

About Juanita’s Foods
Juanita’s Foods is the world’s largest manufacturer and distributor of Menudo and a leading brand in the Mexican food category in the US. Products are sold under the Juanita’s, Juanita’s Foods, Juanita’s Foods Mexican Gourmet, Tia Anita’s and Pico Pica brands. The business has been family owned and operated since its founding in 1946. For more information please visit www.juanitasfoods.com. “

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