Eva Longoria Parker and Janet Murguía to Announce 2009 NCLR ALMA Awards Honorees

WHAT: Eva Longoria Parker and NCLR President and CEO Janet Murguía will host a press conference to announce the 2009 NCLR ALMA Awards® honorees.
WHO: Eva Longoria Parker—Executive Producer and Co-Host, ALMA Awards Janet Murguía—President and CEO, NCLR
WHEN: Tuesday, August 25, 2009
8:00 a.m.—Press Arrival/Check-In
8:45 a.m.—Photos
9:00 a.m.—Press Conference

Electronic Interviews to follow press conference
WHERE: Beso
6350 Hollywood Blvd.
Los Angeles, CA 90028e

BACKGROUND
The 2009 NCLR ALMA Awards, celebrating the outstanding artistic achievements of Latinos in motion pictures, television and music, will air Friday, September 18, at 8:00 p.m. ET/PT on on the ABC television network.

Television and film actress, Eva Longoria Parker returns once again as executive producer and co-host of the telecast and will be joined this year by co-host, George Lopez. The 2009 NCLR ALMA Awards will tape September 17 at Royce Hall on the UCLA campus. Joining Ms. Longoria Parker as executive producers are Janet Murguía, David Chavez, and Bob Bain, who boasts an extensive history in the awards show genre, having produced the Critics’ Choice Awards, Nickelodeon Kids’ Choice Awards, and Teen Choice Awards, as well as the Miss America Pageant.

ALMA AWARDS
The ALMA Awards was created by the National Council of La Raza (NCLR) in 1995 as part of NCLR’s strategy to promote the diverse, accurate, and balanced portrayals of Latinos in the media and the enhancement of the Latino image in the entertainment industry. The show is an example of how inclusion strengthens the entertainment industry, just as diversity strengthens our country.

NCLR
NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—was founded in 1968 to improve opportunities for Hispanic Americans. Through its network of nearly 300 affiliated community-based organizations, NCLR reaches millions of Hispanics each year in 41 states, Puerto Rico, and the District of Columbia. To achieve its mission, NCLR conducts applied research, policy analysis, and advocacy, providing a Latino perspective in five key areas—assets/investments, civil rights/immigration, education, employment and economic status, and health. In addition, it provides capacity-building assistance to its Affiliates who work at the state and local level to advance opportunities for individuals and families. “

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