Telemundo Networks Reach 8.7 Million Viewers For Rumbo Al Mundial: Mexico vs. USA World Cup Soccer Qualifying Match

Yesterday, 8.7 million viewers watched Rumbo al Mundial: Mexico vs. USA World Cup Qualifying soccer match on the family of Telemundo networks.* The soccer match, which aired on Wednesday, August 12, was the best-ever delivery for Rumbo al Mundial and the highest rated telecast in the history of Telemundo, averaging more Adults 18-49 than any program in network history. This was the first-ever live sporting event to air on Telemundo and mun2 simultaneously and the first time mun2 broadcast a major sporting event.

According to Nielsen Media Research data, 5.3 million Adults 18-49 tuned in to the soccer match on the family of Telemundo networks. On Telemundo, Rumbo al Mundial reached a cumulative audience of 4.6 million Adults 18-49 and 7.5 million total viewers.

Telemundo

The live soccer game averaged nearly 2.7 million Adults 18-49 and 4.3 million total viewers (Persons 2+). Telemundo delivered strong audience numbers in all key demographics, including Adults 18-34 (1,731,000), Men 18-49 (1,638,000), Men 18-34 (1,046,000), Women 18-49 (1,036,000) and Women 18-34 (685,000). Rumbo al Mundial: Mexico vs. USA surpassed the program’s previous record high of 2,462,000 Adults 18-49, set on April 1, 2009, featuring Honduras vs. Mexico by +9%.

Owned and Operated Stations

Locally, among Adults 18-49, Rumbo al Mundial soccer match was #1 across all stations regardless of language in the time period in the NSI markets of Los Angeles, New York, Miami, Chicago, Houston, Dallas and San Francisco. The soccer match was also #1 across all stations regardless of language in the time period among NSI households for Spanish-language stations in Las Vegas.

mun2

mun2 delivered 385,000 total viewers (Persons 2+) during yesterday’s soccer game. 275,000 Adults 18-49 watched the live match on mun2, setting a new record for the network and delivering the highest audiences ever for any program on mun2 in this demographic. Among Adults 18-34, the match delivered 150,000 viewers, the second-highest in network history and the largest average in the time-period. The network attained its largest audiences ever among Adults 18-49; Adults 25-54, Men 12-34, Men 18-34, Men 18-49, Men 25-49 and Men 25-54.

Digital

For the first time ever, Telemundo streamed a soccer match live with tremendous success on futbolestelar.tv. Over 360,000 streams took place with 205,000 being live. Additionally, traffic surged across all Telemundo Digital properties propelling “Telemundo” in the Top Google Trends on Google and Top Twitter Topics on Twitter. mun2’s, holamun2.com, saw a jump of 214% of unique users the day of the game, which was fueled by live blogging and audience score predictions.

A live feed of the English-language broadcast of the soccer match was also provided to the American Forces Network, bringing this soccer match to U.S. soldiers in military bases across the country and overseas.

Source: – Live + Same Day, fast program audience estimates; *fast combo cume; 8/12/09 (five telecasts combined between Telemundo and mun2; persons had to watch at least 6 minutes).

About Telemundo:

Telemundo Communications Group (“Telemundo”), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 30 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo Internacional, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

About mun2

mun2 (moon-dos) is the lifestyle cable network for today’s culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latinos experience, mun2 is culturally-grounded and reflects the best of both worlds – mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to over 30 million households, and is a part of the Telemundo Communications Group, a division of NBC Universal.

Contacts

Telemundo
Michelle Alban, 305-889-7585
Michelle.Alban@nbcuni.com“

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