The National Association of Hispanic Publications (NAHP) issued the following statement in response to the announced search advertising partnership between Yahoo! and Microsoft Corporation from its National President, Clara Padilla Andrews. “With ad revenues and circulation figures in print media overall diminishing and Hispanic publications seeing the first ad downturn ever, online search advertising is becoming a cornerstone of modern publishing. We’re encouraged by the announced partnership between Microsoft and Yahoo!, which we hope will give minority-owned publishers better pricing and more innovative options for reaching our growing community of readers and advertisers.” About the NAHP The National Association of Hispanic Publications, Inc. (NAHP, Inc.) is a nonprofit, non-partisan trade advocacy organization representing the leading Spanish-language publications serving 41 markets in 39 states, the District of Columbia and Puerto Rico, with a combined circulation of over 23 million. NAHP was founded in 1982 to promote Spanish-language publications, the most effective medium to reach the fast-growing Hispanic community. Membership is open to Spanish-language and Hispanic-owned newspapers, magazines and related media as well as businesses that offer products and services to this market throughout the United States.
Contact: Kirk Whisler 760-434-1223 kirk@whisler.com “
Posted on:
August 3rd, 2009
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