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Ser Padres and Siempre Mujer Launch Free iTunes Video Podcast Series

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“, the leading publisher serving Hispanic women in the United States, today announced the launch of two new podcast series from Ser Padres and , their magazine brands reaching parents and women, respectively. The series – and Extra – represent brand extensions for the Spanish-language titles, which already reach engaged audiences via blogs (mimosblog.com and charlablog.com), Facebook, Twitter and more.

Today, Extra premieres a with Colombian Actor Manolo Cardona, who graces the first-ever Siempre Hombre “flip” cover in the June/July issue (itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=319380991). He shares his thoughts on women, romance and love. Also, launches a showing parents how to keep kids protected against sun damage (itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=316198780).

“Research has shown that minority groups are increasingly enthusiastic about new tech-savvy ways of receiving information. In fact, the number of Spanish-dominant Hispanics in the U.S. using podcasts is expected to grow by 10% over the next year,” commented Ruth Gaviria, vice president of . “Our content – from parenting and relationship advice, to beauty reviews, to restaurant recommendations – is custom-made for and we are incredibly proud to be the first Spanish-language publisher to offer this.”

The titles plan to release at least one podcast per issue, two to three minutes in length. They will be free-of-charge and are designed to educate and entertain the growing number of U.S. Hispanic Internet users and expand on magazine content in an interactive and timely way.

Previous Extra podcasts have focused on a behind the scenes look at the magazine’s editorial meeting and personalities; summer beauty essentials; and the NYC Latin restaurant, Sazon, a staff favorite. has featured spring fashion for kids, and videos showing off the sights and sounds of San Antonio.

About

is the leading marketing and communications company reaching Spanish-dominant, Hispanic women in the United States at every life stage. Our portfolio of empowering brands include , Ser Padres, Ser Padres Espera and Ser Padres Bebe. Our magazines focus on the core passions of Family, Home and Self at a time when consumers are focused on what matters most. Our portfolio includes custom publishing, content licensing, HOLA Profiles(TM) Research, database marketing, events, Word-of- Mouth Marketing, and Solutions. is owned by Meredith Corporation, which reaches 75 million active and involved women — more than any other media company.

Ser Padres Media Contact
Lina Baena
786.973.0904
lina@ccomgroupinc.com

Media Contact
Mariela Azcuy
mariela.azcuy@meredith.com

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