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“The majority of the US Hispanic population is bilingual, and they decide where and when to speak English and Spanish,” says Ms. Phillips. “Marketers should execute campaigns and offerings in both languages,” explains Ms. Phillips. “The efforts will not go unnoticed, as English-dominant speakers will still see and appreciate messages targeted to them in Spanish, and Spanish-dominant speakers will know the advertiser is serious about addressing them.” From: emarketer.com
Tagged: bilingual
Posted on:
June 26th, 2009
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Filed Under: Business, Business Essentials, Business News, Did You Know, Language Issues, Marketing & Advertising, Technology
Curation from Tomás
Filed Under: Business, Business Essentials, Business News, Did You Know, Language Issues, Marketing & Advertising, Technology
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