Clicky

“The majority of the US Hispanic population is bilingual, and they decide where and when to speak English and Spanish,” says Ms. Phillips. “Marketers should execute campaigns and offerings in both languages,” explains Ms. Phillips. “The efforts will not go unnoticed, as English-dominant speakers will still see and appreciate messages targeted to them in Spanish, and Spanish-dominant speakers will know the advertiser is serious about addressing them.”

Share |
information (meta) --»
stay informed: knowledge is power --»
Subscribe to Newsletter | Privacy Policy
need help? --»
View: Subjects | States | Metros :: Site Map
Search these tags: bilingual
source, text, links --»
Read More in English: www.emarketer.com
Traducido: usando Google o Altavista/Babel Fish
related posts (sort of) --»
view/search these tags on --»

Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 57,444 items found on this site below or dig into the Site Map

Best of the Rest

Latest Essentials