“The majority of the US Hispanic population is bilingual, and they decide where and when to speak English and Spanish,” says Ms. Phillips. “Marketers should execute campaigns and offerings in both languages,” explains Ms. Phillips. “The efforts will not go unnoticed, as English-dominant speakers will still see and appreciate messages targeted to them in Spanish, and Spanish-dominant speakers will know the advertiser is serious about addressing them.” From: emarketer.com

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