Getting it Right:Connecting with the Hispanic Consumer 3rd Annual Hispanic Digital and Print Media Conference – Award Lunch & Networking – September 24, 2009 – NYC, venue to be announced soon

This one-of-a-kind annual conference brings you an array of highly-focused panels and presentations by the best minds in Hispanic advertising and media. Major Corporate Marketers and Digital and Print Media Executives from all over the U.S.come to New York City every fall for this high quality event.

The Conference will be driven by the in-depth analysis you have come to expect from Portada. Looking forward to see you in NYC on September. 24, 2009!

2009 CONFIRMED SPEAKERS INCLUDE:

- John De Armas, VP of WorldDirect and Head of DirectTVMás.

- Lorena Hidalgo, Manager Hispanic Marketing Wrangler/VF Jeanswear Inc.

- Teresa Iglesias Solomon, VP Multicultural Initiatives, Best Buy

- Manny Gonzalez, Hispanic Marketing Director, Hennessy Brand – Moet – Hennessy USA

- Brian Lange, Brand Manager, SPLENDAR, Multi-Cultural Marketing, Johnson & Johnson / McNeil Nutritionals

- Monica Morales, Brand Manager, Dr Pepper Hispanic Market

- Kristin Page, Multicultural Marketing Director, Macy’s

- Andrea Riley, Corporate Brand and Automotive Marketing, GMAC Financial Services

- Rodolfo Rodriguez, Multicultural Marketing Director, General Mills

- Hector Vallejo, Hispanic Marketing Manager, DeWalt

- Teresa Wakeley, Advertising and Media Manager, Volkswagen of America

WHY YOU SHOULD ATTEND:

* Advertiser Roundtables: Share Intelligence and insights with major clients and agencies. One major buy side executive will seat at each table and atendees will rotate.

* When the tail starts wagging the dog: how multicultural consumers are shaping trends and consumption for America as a whole, and what your business needs to do about it.

* Getting a bigger bang for the buck with digital media targeting Latins: Streaming online videos, Latin SEO, Mobile Advertising Leveraging Social Networks and much more…

* Content: Research on new preferences and delivery mechanisms

* Candid Advice from both general market and Hispanic market top marketing and ad agency executives on hwo to sell advertising ton 2010. The Year the New Hispanic Census will be published.

* Analysis of why print media matters more than ever in order to reach Spanish-speaking audiences

* Networking with new new prospects, clients and peers in a friendly environment in the heart of New York City.

* Recognition of industry pioneers, innovators and their campaigns at the Hispanic Digital and Print Media Awards Luncheon.”

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