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Posted on:
June 25th, 2009
Filed Under: Blogante Business, Business, Charlotte, Media, North Carolina, Press Releases
Tagged: radio
Filed Under: Blogante Business, Business, Charlotte, Media, North Carolina, Press Releases
Tagged: radio
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Norsan Multimedia, the largest Hispanic Media Group in North Carolina announces the format switch of La Tremenda, 1310 AM to a news talk station, Radio Formula: starting June 29th, 2009. Radio Formula is an internationally known syndicated talk show produced in Mexico and appeals to the immigrant market in the U.S. The network delivers a wide variety of programs that will keep the targeted audience fully engaged. People who enjoy this type of programming will get information, news, sports, family matters, gossip and entertainment shows, among others.
“By bringing Radio Formula to Charlotte, we are filling an existing gap in the Spanish radio offerings in the market. We are pleased to present this new option to our wide audience,” said Norberto Sanchez, Norsan Multimedia’s CEO. Sanchez added that this programming has proven to be successful in similar markets due to the presence of recognized journalists and on-air personalities of Mexican television and radio, such as: Ricardo Rocha, Joaquin Lopez Doriga, Eduardo Ruiz-Healy, Enrique “El Perro” Bermudez, Maxine Woodside, Alfredo Palacios, among others. He also noted, “Our Hispanic radio programming wouldn’t be complete without a segment for local news and community information. On Radio Formula 1310 AM we are very pleased to be able to offer free air-time to non-profit and other well recognized organizations that serve Latinos in Charlotte and surrounding counties.”
“By the inclusion of Radio Formula 1310 AM to our portfolio of radio properties in Charlotte, we are sure to reach 100% of the Spanish speaking audience in the market,” said Edgar Saucedo, General Manager of Norsan Multimedia. He added, “Radio Formula’s programming appeals to a more mature, educated audience; this segment of listeners often like to hear about an array of political topics, analysis of current events and different points of view in economics, sports, immigration, among others.”
“But there is also entertainment through a well known gossip program about singers, soap opera stars, etc. There is even a folk tale terror midnight show!” added Sergio Garcia, operations manager for Norsan Broadcasting.
La Tremenda 1310 AM was the first radio station acquired by Norsan Group in Charlotte five years ago. Later, other stations were added to Norsan’s local portfolio: La Raza 106.1 FM (Regional Mexican), Latina 102.3 FM (Pop and Tropical in Spanish), and Alfa 1060 AM (the only full Christian Spanish station).
Norsan Multimedia has a total of 10 radio stations in the Southeastern U.S. In addition to the Charlotte market, Norsan Multimedia has strong presence in Jacksonville, FL; Knoxville, TN; and Columbia, SC.
In August 2008, Norsan Multimedia bought Mi Gente Spanish Newspaper and a couple months ago, the website: www.descubrecharlotte.com.
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,809 items found on this site below or dig into the Site Map
Best of the Rest
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- November 21, 2009
- A federal judge dismissed dozens of immigration charges Thursday against the former manager of a kosher slaughterhouse, at the request of prosecutors who had already won a conviction on multiple counts of financial fraud. – Postville news
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- November 20, 2009
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- November 19, 2009
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Latest Essentials
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- Guapa, it’s your genetic ancestry I love – study of DNA found that within Mexican populations, people tended to pick partners with similar proportions of Native American and European ancestry, while in Puerto Rican populations couples had paired up based on their shared balance of European and African ancestry.
- November 21, 2009
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- “They” Are “Us”: The Devastating Effects of Broken Immigration Policy on Children in Immigrant Families
- November 20, 2009
- Hispanic lawmakers say an old adversary, White House chief of staff Rahm Emanuel, has his fingerprints all over a push to prohibit illegal immigrants from buying health insurance plans in a new market for people who don’t get insurance through their employers.
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- The current global crisis will cause the number of poor people in Latin America to rise by 9 million to 189 million this year, the U.N. Economic Commission for Latin America and the Caribbean said in a report presented on Thursday.
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- Mexican migrants are spending more money on taxes in the United States than on the remittances they send home to relatives, according to a new study by Mexico’s largest bank, BBVA Bancomer.
- Ana Maria Perez Gonzalez, said to be the oldest woman in the world, died in Mexico this week. She was 119.
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- November 19, 2009
- TOP Ten reasons you should watch Lopez tonight not Conan
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- November 18, 2009
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- On November 18 at 8:00 PM Eastern time/5:00 PM Pacific, all across the country people are hosting house parties with their families, friends, neighbors, churches, classmates and anyone else who supports comprehensive immigration reform for America.
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- Report from America’s Voice: The New Constituents… How Latinos Will Shape Congressional Apportionmention After the 2010 Census
- November 16, 2009
- 15th annual Mariachi Vargas Extravaganza in San Antonio – more than 1,000 professional & student musicians participating – 8-day festival of mariachi competitions, workshops, presentations, serenades & concerts attracts more than 15,000 visitors annually.
- Money Trickles North as Mexicans Help Relatives – reverse remittances from Mexico
- Scarlet “A” will dominate immigration reform rhetoric – Greg Tejeda on immigration reform & Janet Napolitano’s speech
- The first Texas Hispanic legislators didn’t want to go public when they organized some 40 years ago out of fear they might be considered “un-American.” – Today, the Mexican American Legislative Caucus (MALC) is growing in influence — and raising record amounts of money — as Texas’ population turns increasingly Hispanic.
- Supporters of tough U.S. sanctions against the Cuban government have given more than $10 million to congressional campaigns over the last seven years
