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LOS SABORES DEL MERCADO VENZA – Toyota Venza Celebrates the Culture and Cuisine of Latin America at the Newly Opened Pearl Farmers Market in San Antonio on Saturday, June 20

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Posted on: June 12th, 2009
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brings the connection between farmers and chefs to life while celebrating the cuisines of Latin America with los sabores del mercado VENZA, a single-day event on Saturday, June 20.  This complimentary bilingual event takes place in San Antonio, Texas at the recently opened Pearl Farmers Market, from 9 a.m. – 1 p.m.

At the Pearl Farmers Market event, located in the parking lot west of the Full Goods Building at 200 East Grayson Street and along the banks of the San Antonio River, 12 noted local Latino chefs, and chefs that specialize in Latin , will be paired with market farmers for a day that highlights the bounty of produce and locally-grown food available at Pearl Farmers Market. Each will prepare tastings inspired by Latin American cuisines, while also showcasing their partner farm’s fresh ingredients. Visitors will have the opportunity to sample the chefs’ creations while also learning more about the market vendors, their products, and how to buy and eat seasonally and locally. In addition to the day’s events, Venza is making a financial donation to Rio Perla Properties LP in support of the Pearl Farmers Market.

“los sabores del mercado VENZA compliments the market’s mission to build awareness of the importance of cooking with seasonal ingredients that are grown by local farmers,” said Tatum Evans, Market Director of Pearl Farmers Market. “The event will be a wondrous site featuring San Antonio chefs paired with local producers all highlighting Latin .”

The impressive panel of talented chefs includes Melissa Guerra of Melissa Guerra-Tienda de Cocina, Rene Fernandez of Azuca, Diana Barrios Trevino of La Hacienda de Los Barrios and Los Barrios Mexican, and James Sanchez of Acenar.

“For Texans, growing food is a vital part of our shared heritage,” said los sabores del mercado participant Melissa Guerra, owner of Melissa-Guerra-Tienda de Cocina. “Pearl Farmers Market is the new touch point for San Antonians to return to the farm freshness they remember, and to share that passion of farming and ranching with their children. As a storeowner at Pearl, it is exciting to be part of this downtown renaissance. It’s a new day for San Antonio as a world food destination!”

In addition to the complimentary tastings, visitors will be able to sign up to receive a los sabores del mercado Guide to Eating Seasonally in San Antonio, a month-by-month book featuring seasonal fare and recipes by the participating chefs.  The guide will be available in English and Spanish. Market goers will also be invited to pick up complimentary potted herb plant starts at the Mobile Garden Venza, and can enter for a chance to win a unique culinary prize package. will also provide interested visitors with the opportunity to take a ride in a 2009 Venza.  People that experience a drive will take home a complimentary John Boos cutting board as a thank you gift.

“Venza is a vehicle purposely designed for the on-the-go lifestyle, built for those with an interest in experiencing new things,” said Keith Dahl, National Manager of Engagement Marketing. “Farmers markets are an ideal venue to connect with this group, while at the same time providing an opportunity to give back to the communities where our customers live.”

For more information on los sabores del mercado VENZA, or to schedule an interview with participating chefs and/or farmers, please contact Kirsten Graham at (206) 890-3435, or kirsten@kirstengrahampr.com.

ABOUT PEARL FARMERS MARKET

Launched in May of 2009, the Pearl Farmers Market is the perfect addition to Pearl, an emerging culinary and cultural destination and fast growing community located along the banks of the San Antonio River. Pearl Farmers Market is a ‘producers only’ market that provides fresh, local, and seasonal products from vendors located within a 150-mile radius of San Antonio. For more information, visit www.pearlfarmersmarket.com.

ABOUT MOTOR SALES, U.S.A., INC.

Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution, and customer service arm of , Lexus, and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 , Lexus, and Scion dealers.  directly employs over 36,000 people in the U.S. and sold more than 2.6 million vehicles in 2007.  For more information about the company, please visit www.toyota.com/.

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ABOUT MELISSA GUERRA

Melissa Guerra, an 8th generation Texan, is the owner of Melissa Guerra – Tienda de Cocina, a catalog, website, and storefront in San Antonio dedicated to providing top quality Mexican kitchenware and ingredients to customers around the world. Guerra is a self-taught culinary expert and food historian specializing in Texas Regional and Mexican . Her cooking show, The Texas Provincial Kitchen aired on PBS and she was also featured as a culinary expert on the PBS reality show, Texas Ranch House. She is the author of, The Texas Provincial Kitchen Cookbook and Dishes from the Wild Horse Desert.  To learn more, visit www.melissaguerra.com.

ABOUT RENE FERNANDEZ

Rene Fernandez is the /owner of Azuca Nuevo Latino Restaurant and Bar.  Celebrating the vibrant lifestyles and cuisines of Latin America and the Caribbean, Azuca exudes flare as the first Nuevo Latino restaurant of San Antonio. For more information, visit www.azuca.net.

ABOUT DIANA BARRIOS TREVINO

Diana Barrios Trevino is a , cookbook author, and television personality. She has appeared on numerous local and national television programs and is considered the expert on Tex-Mex . LOS BARRIOS FAMILY COOKBOOK is in its sixth printing. The Barrios family has been creating authentic Tex-Mex in San Antonio since 1979.  La Hacienda de Los Barrios and Los Barrios Mexican are revered for great food, friendly service, and an always-festive atmosphere. For more information, visit www.lhdlb.com.

ABOUT JAMES SANCHEZ

James Sanchez is the of Acenar, a contemporary Mexican restaurant and bar located along San Antonio’s picturesque Riverwalk. Acenar is known for creating classic Mexican dishes with a modern twist and innovative cocktails served in a hip and lively setting.  To learn more, visit www.acenar.com.

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