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Tagged: Telemundo, television
Best Ever Broadcast Season In History Of The Network For Monday through Sunday Prime Among Total Viewers
Only Spanish-Language Broadcaster with Year-Over- Year Monday through Sunday Primetime Growth
Telemundo Delivers 39 % Growth among Adults 18-34 Monday through Friday Prime Compared to Last Year, While Univision and Telefutura Decrease in Double-Digit Percentages
MIAMI–(BUSINESS WIRE)–Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced its May NTI results today.
Telemundo’s May delivery for Monday through Sunday and Monday through Friday prime was the network’s best ever among Adults 18-49, Men 18-49, Adults 18-34, Men 18-34 and total viewers. May also marks Telemundo’s eighth consecutive month of year over year growth in Monday through Sunday prime.
During the month of May, Telemundo’s audience gained +25% over last year (646,000 vs. 516, 000) in Monday through Sunday prime among Adults 18-49. Telemundo also delivered double-digit growth among Adults 18-34, Men 18-49, Men 18-34 and total viewers. In fact, year over year, Telemundo is the only Spanish-language broadcaster with Monday through Sunday primetime growth among Adults 18-49, Adults 18-34 and the elusive male demos of 18-49 and 18-34.
The network also grew +34% in Monday through Friday prime over the previous year, which equates to an an additional 177,000 Adults 18-49 on average in May 2009 (700,000 vs. 523,000). Univision saw a loss of over 170,000 Adults 18-49, declining -8% when compared with May 2008, and Telefutura experienced declines of -10% over the same period.
Among Adults 18-34, Telemundo grew +39% (385,000 vs. 276,000) gaining 109,000 viewers. Univision posted -19% decline, a loss of – 249,000 Adults 18-34 on average and Telefutura declined -13%. Telemundo’s audience of Men 18-34 more than doubled from May 2008 to May 2009 and Men 18-49 grew 82%, while Univision and Telefutura declined in double-digits among both male demos.
2008-09 Broadcast Season
Telemundo delivered its best season in the history of the network for Monday through Sunday prime among total viewers. The 2008-09 broadcast season was Telemundo’s second-best season ever for Monday through Sunday prime among Adults 18-49, Adults 18-34, Men 18-49 and Men 18-34.
This has been the second consecutive season of growth in both Monday through Sunday and Monday through Friday prime dayparts among Adults 18-49, Adults 18-34 and total viewers. Telemundo increased + 13 % among Adults 18-49, more than the twice the rate of Univision (Univision +5% and Telefutura – 12 %) during Monday through Sunday prime vs. prior season.
Mun2
mun2 gained +14% from prior year in Adults 18-34 in Monday through Sunday prime and delivered its best May ever. The cable network also experienced +7% growth in Persons 12-24 and +16% in Adults 18-49 in primetime. mun2’s viewership for Adults 18-34 also increased in other key time periods, including +63% in morning, +31% in daytime, +38% in fringe, +33% Saturday night, +75% Sunday night and +23% in total day.
The introduction of new programs during the month of May brought double-digit audience gains among Adults 18-34 with +70% for Xtreme: On the Verge and +64% for Dame Tinta. mun2 outpaced its primary competition among Young Hispanics for the month of May.
Digital
Telemundo.com reported 1.9MM users in May 2009, up +72% from January and the site’s strongest month-to-date. Visitors to the site viewed close to 47MM page views in May, an increase of +134% compared to January. Video streams experienced +55% growth since January 2009, with over 10.3MM videos streamed in May 2009. Visitors to Telemundo.com view an average of 21 pages and spend an average of 31 minutes on the site each month.
Source: NTI live + same day, 4/28/08-5/25/08 vs. 4/27/09-5/31/09 and 9/24/07-5/21/08 vs. 9/22/08-5/20/09. Digital-Ominiture data.
About Telemundo:
Telemundo Communications Group (”Telemundo”), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 30 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo Internacional, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
Contacts
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Michelle Alban, 305-889-7585
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