DIRECTV Más Officially Launches ‘Somos’ Campaign

DIRECTV Más™, DIRECTV’s Spanish- and English-language programming service, and Maridalia have turned their popular jingle, “Somos,” into a song of inspiration. The new campaign, already taking Miami by storm, seeks to inspire and unite the Hispanic community across the United States.

Since its inception, DIRECTV Más has set a goal of being a part of the fabric of all U.S. Hispanic households by transporting its viewers to their homelands through the most extensive programming lineup from Latin America.

“We are looking forward to tonight and Maridalia’s live debut of ‘Somos.’ It is such a meaningful and inspirational song; one that touches at the very heart of all who arrive and live here, searching for their piece of the American dream,” said John de Armas, vice president for WorldDirect. “Judging by the reaction from our media partners and dealers all across the country, the campaign has truly touched a chord with Hispanics everywhere.”

Maridalia Hernández teamed up with Juan Luis Guerra, in 1983, to assemble the successful bachata-merengue outfit 4:40. Now, she is partnering with DIRECTV Más as spokesperson for its new advertising campaign, “Somos”. The “Somos” campaign is designed to fuel the emotion and evoke the passion for all Hispanics to succeed. The message of the campaign is that DIRECTV Más, more than any other service provider, gives Hispanics a direct connection to their homeland and, offers something for each and every one of them.

The official launch of the advertising campaign kicks off tonight at 6:30 p.m. in Miami’s famous, “La Bodeguita de Miami.” Maridalia’s showcase will also include the debut of her new single from her upcoming album. For press credentials for either event, please contact the press contacts below.

About DirecTV Más™

DIRECTV Más™ offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 55 Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit www.directv.com or call 1-866-501-1Más (627).

Contacts

Hispanic USA
Diana Delgado, 305-441-5334
diana@hispanicusa.net
or
DIRECTV, Inc.
Naomi K. Rodriguez, 310-964-4821
nkrodriguez@directv.com“

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