Televisa Interactive Media (”Televisa”), the online division of Grupo Televisa, S.A.B. (NYSE: TV) (BMV: TLEVISA CPO), the leading Spanish-speaking media company in the World, and hi5 (www.hi5.com), the leading social entertainment website across Spanish-speaking Latin America and the 12th largest website in the world by page views, today announced a unique commercial arrangement to maximize their online audiences in the region.
As part of the deal, Televisa will be the exclusive representative of hi5’s online advertising inventory in Hispanic Latin America and jointly the parties will launch a co-branded premium video channel for users of hi5, the popular social entertainment website in Latin America, serving a library of full and short length videos provided by Televisa, most of which are available through www.Esmas.com and through Televisa’s vertical video site www.Tvolucion.com. The video channel will not be available to users in the United States. “The availability of this new video channel is scheduled for this summer with additional premium content delivered via micro-sites shortly thereafter.”
Jointly, Televisa Interactive Media and hi5 sites reach more than 33 million unique users per month across Hispanic Latin America, which represent 63% of the total market. Internet usage in these countries is growing at a rapid pace of up to 16.6% last year according to Comscore, nearly triple the North American growth of 5.7% for that same year, according to the same source.
“hi5 is an ideal content and traffic extension that perfectly complements our best-in-class suite of promotional solutions for advertisers and brands in this region,” said Juan Saldívar, General Manager of Televisa Interactive Media.
“This business relationship solidifies our leadership position in Latin America and delivers compelling content to our huge Spanish-language audience. Televisa’s experienced sales team and deep industry relationships will help us maximize our revenue potential in the Latin American market,” said Ramu Yalamanchi, Founder and Chief Product Officer at hi5.
About Grupo Televisa, S.A.B.
Grupo Televisa, S.A.B., is the largest media company in the Spanish-speaking world and a major participant in the international entertainment business. It has interests in television production and broadcasting, production of pay-television networks, international distribution of television programming, direct to home satellite services, cable television and telecommunication services, magazine publishing and publishing distribution, radio production and broadcasting, professional sports and live entertainment, feature-film production and distribution, the operation of an internet portal, and gaming. Grupo Televisa also owns an unconsolidated equity stake in La Sexta, a free-to-air television venture in Spain.
About Televisa Interactive Media
Televisa Interactive Media is Televisa’s digital business unit. Through this unit, Televisa hosts, publishes and commercializes most of Televisa’s online brands. Televisa Interactive Media includes a horizontal portal, www.Esmas.com; a video vertical online destination, www.Tvolucion.com; a vertical online music brand, Tarabu, and the leading premium content supplier for mobiles in Mexico; Esmas Movil. With more than 18 million unique users and more than 320 million page views per month, Televisa Interactive Media is positioned as a leading news, entertainment and sports online operation in the Hispanic America.
About hi5 Networks
Headquartered in San Francisco, hi5 is one of the world’s largest and fastest growing social entertainment sites. Our focus is on delivering a fun, interactive, and immersive social experience online to our users around the world. With over 63 million unique visitors every month, hi5 is a top 20 website globally and the number one social site in dozens of countries across Latin America, Europe and Asia. The service is available in over 50 languages, delivering localized content, games, and other applications to users worldwide. For more information on hi5, visit
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,866 items found on this site below or dig into the Site Map
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