Ford Joins Forces with Essence Magazine and AOL Latino on Initiatives Aimed at Empowering Multicultural Women

AOL Latino Launches Tu Voz

AOL Latino is partnering with Ford to launch a new online women’s destination, Tu Voz, www.tuvozentuvida.com. Tu Voz, which means “your voice,” will be a unique Spanish language resource that will act as a tool of empowerment for Hispanic women encouraging them to make real change for themselves and their families while living the life they deserve. Part of AOL Latino’s women’s lifestyle network Tu Vida y Mas, tuvida.aol.com, Tu Voz will be promoted through various social networking sites, such as Bebo, Facebook and Twitter, where AOL Latino has made a presence with its other properties and programming.

Tu Voz will be hosted by TV personality Lesley Ann Machado who will lead the audience to their desired areas of interest. There will be four coaches in the areas of Lifestyle, Health, Careers and Money that will provide tips and advice on how to empower women in their daily lives within these areas. Coaches for the program include Lifestyle coach Maria Marin, Health coach Dr. Aliza Lifshitz, Career coach Mariela Dabbah and Money coach Maria Ines Ferre.

“AOL Latino is thrilled to be partnering with Ford on this important initiative to do our part in helping empower the Hispanic woman in all aspects of her life,” said Miguel Ferrer, director of AOL Latino. “Our original content along with the insightful posts from these knowledgeable coaches will provide our audience with a starting point to feeling stronger about themselves and for sharing their everyday experiences for the benefit of the larger Hispanic community.”

“Ford is proud to have developed Tu Voz with AOL Latino as an empowerment community for Hispanic women. Our goal was to provide Hispanic women a unique, Spanish-language virtual network of their own,” said David Rodriguez, multicultural marketing, Ford Motor Company. “They are increasingly tech-savvy so what better medium for an empowerment community than online. Tu Voz reflects the value Ford places on community, supporting the increasingly important and vibrant Latina sisterhood.”

In addition to the original online content, AOL Latino and Ford will sponsor three contests, one for each coach category combining Money and Careers, where consumers will be asked to write essays explaining why they qualify to win an empowerment getaway and personal consultation with our coaches. These contests and trips will be spread throughout the year. For more information on how to submit, please visit www.promocion.tuvozentuvida.com.”

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