10TH ANNUAL LAMC ANNOUNCES CENTRAL PARK AND PROSPECT PARK LINEUPS – NYC

Los Fabulosos Cadillacs To Headline Central Park SummerStage
On Sat. July 11th; Eric Bobo Of Cypress Hill Will Open The Show

Los Amigos Invisibles And Aterciopelados Will Perform At
Celebrate Brooklyn At The Prospect Park Bandshell On Fri. July 10th

Argentine Songstress Juana Molina, Brazilian Samba-Funk Artist Curumin And Electro-Cumbia Collective Zizek Will Play At Central Park SummerStage On Wed. July 8th

Register For LAMC 2009 For Only $99: www.LatinAlternative.com

With a warm welcome from the Big Apple, the biggest event in the world for cutting-edge Latin music will return to the Roosevelt Hotel in New York City from July 7th – 11th.  This five-day conference provides networking opportunities with the genre’s leading artists, label executives, journalists, marketers, managers, retailers and programmers. Given the economic times, the LAMC and Jack Daniel’s have joined together to make registration only $99 for all attendees this year, proving to be a bargain opportunity.

“Pioneering and inventive events like the annual Latin Alternative Music Conference are reasons why New York City remains the cultural capital of the world,” said Mayor Michael R. Bloomberg. “Through the work of the Latin Media and Entertainment Commission, New York has been able to attract and retain major Latin events that are part of the reason that people want to keep coming to New York City. We are proud to showcase the talent and rich diversity of Nueva York, and look forward to another successful LAMC.”

With past conferences averaging more than 1,250 music industry attendees and 25,000 concert fans each year, the big 10th anniversary of LAMC promises to be yet another banner year.

“We are very excited to be celebrating and sponsoring this year’s 10th anniversary of the Latin Alternative Music Conference,” said Joseph Carvajal, Hispanic Brand Marketing Manager, Jack Daniel’s USA. “The LAMC represents a great opportunity for Jack Daniel’s to honor, connect and celebrate with thousands of friends in and outside of the music industry, who value and respect the fraternity, authenticity and independence that Latin alternative music has to offer everyone.”

With LAMC events taking place in Mexico, Argentina and Canada in recent years, the conference will once again return to foreign lands this fall. More details will be announced shortly.

For more information on the Latin Alternative Music Conference
please visit www.LatinAlternative.com

Sponsorship – Jennifer Sarkissian – jennifer.sarkissian@cookman.com – 818.763.1397

Media Relations – Paul Dryden – paul.dryden@cookman.com – 818.763.1397