Liberty Tax Service recently formed a strategic alliance with Novamex to offer their popular Mexican soft drinks at Liberty’s “Roadside Fiesta” events and educational seminars at key Franchises throughout the Hispanic community.
(Virginia Beach, VA) – Liberty Tax Service, the fastest growing retail tax preparation company, recently partnered with Novamex, the leading importer of Mexican beverages and foods in the United States.
Novamex will donate Jarritos, Mineragua and Mundet soft drinks to be served free-of charge to attendees of Liberty Tax Service’s “Roadside Fiestas” at key Franchises across the U. S. These events offer consumers information and assistance in obtaining free ITIN’s (Tax ID’s) and income tax preparation education, as well as an opportunity for community service organizations to share materials and interact with the Hispanic community in a fun, family-oriented venue. The donations of the popular and iconic Mexican soft drinks will support Liberty’s Hispanic initiative – Una Familia Sin Fronteras (A Family Without Boundaries) – and will add a special “Latino” flavor to Liberty’s popular Hispanic community-driven “fiestas”.
Additionally, Novamex will donate their family of soft drinks for Liberty Tax Service’s FREE educational seminars which are provided to the Hispanic community through local and national community organizations, as well as by Mexican Consulates across the nation. These seminars are geared to provide Hispanic consumers with information and instruction on why they need to file their taxes, proper income tax processes, and even includes information on how to start a small business, how to open a bank account and new homeownership.
Liberty Tax Service is the only retail tax preparation company with a multifaceted Hispanic initiative (Una Familia sin Fronteras) that demonstrates the company’s deep commitment to the Hispanic community. Due to the initiative’s strong focus on education, both for their internal staff and franchisees about the Hispanic culture, and for the Hispanic community at large, providing FREE instruction about relevant issues that will help them enter and maintain their presence within the United States’ mainstream economy, Liberty has received kudos from Mexican Consulates and key Hispanic-support organizations across the nation. Through Una Familia Sin Fronteras, Liberty Tax Service provides valuable services to the Hispanic community such as FREE ITIN applications, FREE tax education, FREE small business education, a FREE Interpreter’s Course for its bilingual staff, and many more educational opportunities for Latino communities nationwide.*
“We are very pleased that Novamex will be working with us in support of Una Familia Sin Fronteras,” says John Hewitt, CEO and Founder of Liberty Tax Service. “Both companies share a strong synergy to bring powerful services to the Hispanic community and we feel strongly that together, we will make an even greater impact with our Hispanic outreach programs.”
Novamex is the leading marketer of authentic Mexican soft drink and food brands in the United States. Jarritos, Mineragua and Mundet are great-tasting and exquisite Mexican soft drinks that perfectly complement authentic Mexican lifestyles, Since Novamex’s origin in 1987, the company has created long-standing and unique programs that demonstrate its commitment to improving the lives of Mexican-Americans. Novamex provides education and sports opportunities for children and youth, and helps churches and non-profit organizations raise funds through sales of donated soft drinks.
Both Liberty Tax Service and Novamex see this partnership as an opportunity to further their corporate missions of improving lives of Hispanic consumers in the United States. They will seek out additional synergistic opportunities as they arise, to strengthen their partnership and increase their outreach to the Hispanic community.
For more information, please contact Martee Pierson, Director of Diversity Marketing for Liberty Tax Service at martee.pierson@libtax.com
*All of Liberty Tax Service’s courses qualify for college credits from the University of Phoenix.
About Liberty Tax Service:
Liberty Tax Service is the fastest growing retail tax preparation company in the industry’s history. Founded in 1997 by CEO John T. Hewitt, a pioneer in the tax industry, Liberty Tax Service (www.libertytax.com) has prepared over 6,000,000 individual income tax returns and currently operates over 3,200 offices throughout the United States and Canada, with another 500 offices planned for 2010.
Liberty Tax Service provides computerized income tax preparation, electronic filing, and refund loans. With an emphasis on customer service including audit assistance, a money back guarantee, free ITIN’s for all immigrants and free reviews of prior year tax returns, Liberty Tax Service is well known for its strong commitment to its client base. Liberty Tax Service also provides a Hispanic Services Seal of Excellence Certification program that ensures that its offices provide bilingual assistance and are knowledgeable about how to properly serve the Hispanic community.
With 40 years of tax industry experience, Hewitt stands as the most experienced CEO in the tax preparation business, having also founded Jackson Hewitt Tax Service (NYSE: JTX).
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