AMERICAN LATINO SYNDICATION MAKES KEY ADDITION TO SALES TEAM AS PART OF GROWTH INITIATIVE – hiring of Patria Cervantes as Account Executive in their New York office

American Latino Syndication (ALS), which produces nationally syndicated magazine shows “American Latino TV” (7th Season), “LatiNation” (5th Season), and the upcoming scripted comedy “Treviño” (2010), is proud to announce the hiring of Patria Cervantes as Account Executive in their New York office.

Cervantes joins ALS from Seventeen Magazine, where she was Salesperson of the Year in 2007.  At ALS, she will focus initially on the Beauty and Fashion/Retail categories, segments which have experienced significant year-over-year growth in spending targeted towards Hispanic customers.

“Beauty and Fashion campaigns should integrate perfectly into our shows’ strong cultural and inspirational appeal,” said David Morales, Executive Producer & Vice President of American Latino Syndication. “Patria brings many years of success in selling this category, which will be invaluable as we consolidate our dominance in content  for U.S.-born Latinos and expand into Latino-themed, mainstream programming initiatives.”

Cervantes spent the first 8 years of her career as part of the founding team that launched Latina Magazine, and went on to become the Beauty Manager at Vibe Magazine, before joining Seventeen.  Born and raised in The Bronx, New York, Cervantes is a graduate of Wesleyan University and a two-time triathlete.
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