Juan Faura to Head Hispanic Market Consultants

Former President and CEO of Hispanic advertising agency Cultura to head Hispanic marketing and consulting firm with offices in Dallas, Chicago and Los Angeles

Juan Faura, a nationally recognized expert on marketing to US Hispanics and author of two books on the subject, The Whole Enchilada: Hispanic Marketing 101 and That’s The Way The Sandwich Comes: Hispanic Marketing Grows Up has been appointed Executive Vice President/Executive Director of Hispanic Market Consultants, a strategic research and consulting firm. Faura is the former President and CEO of noted Hispanic advertising agency Cultura. The agency was a part of the Omnicom network and was based in Dallas. Prior to founding Cultura Faura was the Director of Global Strategy for Cheskin, a consulting firm based out of Redwood, California.

“I am pleased to be heading up a company that is so heavily invested in what I am and have always been most passionate about, marketing intelligence aimed at the US Hispanic market,” Faura said, adding that Hispanic Market Consultants will be a new model of consulting company providing intelligence on the US Hispanic market. “In the past companies involved in marketing to US Hispanic consumers have either been on the research end of the spectrum providing research findings only or strategic consumer insights only or on the executional side of the spectrum executing on advertising or marketing programs,” Faura stated. He explained how the new company will seek to reshape the mold, “Hispanic Market Consultants will bridge these three facets of the strategic marketing process by conducting and interpreting research to provide the strategic insights necessary for agencies to develop and execute highly successful advertising and marketing programs. The idea is that we will conduct and interpret research in conjunction with other sources of information and experience to provide a clear and thoroughly informed roadmap for those who execute.”

The company, he said, expects to have a broad range of clients including end clients as well as Hispanic and non-Hispanic advertising agencies, “They are most likely to be able to put the Hispanic insights to work in the short term.”

During his tenure, Cultura’s clients included Lowe’s Home Improvement, Mars, Shell, Kimberly-Clark, HBO, Cox Communications, Ortho Evra and Kraft Foods among others. Faura holds an M.B.A. from Universidad La Salle, Mexico, a J.D. from Thomas Jefferson School of Law and has taught graduate courses on Multicultural Marketing at Oklahoma University.

www.hispanicmarketconsultants.com “

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