10th ANNUAL LATIN ALTERNATIVE MUSIC CONFERENCE ANNOUNCES PANEL TOPICS

STAYING “VIVO” IN THE ECONOMIC DOWNTURN:
OPPORTUNITIES FOR CHANGING TIMES

RADIO RELEVANCE: DEBATING THE ROLE OF
TERRESTRIAL STATIONS IN A DIGITAL AGE

YOU CAN GO YOUR OWN WAY:
TOURING SUCCESS STORIES & TRIBULATIONS

QUIERO SER TU “FRIEND”: SOCIAL NETWORKING, ONLINE ADVERTISING
& MAKING A LIVING IN THE NEW MUSIC BUSINESS

POLITIK KILLS: LATIN ARTISTS & POLITICAL
ENGAGEMENT IN THE ERA OF OBAMA

Register For LAMC 2009 Today: www.LatinAlternative.com

Thanks To Generous Support From Jack Daniel’s
During These Economic Times,
Registration Is Only $99 For All Attendees

The LAMC Will Once Again Feature Industry Panels, Artist
Showcases And Film Screenings Across the City In Addition
To Free Concerts At Central Park SummerStage And
Celebrate Brooklyn At The Prospect Park Bandshell

With a warm welcome from the Big Apple, the biggest event in the world for cutting-edge Latin music will return to the Roosevelt Hotel in New York City from July 7th – 11th.  Featuring leading artists as well as many of the music industry’s most prominent decision-makers, the highly-anticipated 10th-Annual LAMC is a “must play” event for developing and established acts alike.  Given the economic times, the LAMC and Jack Daniel’s have joined together to make registration cost only $99 for all attendees this year.

“Pioneering and inventive events like the annual Latin Alternative Music Conference are reasons why New York City remains the cultural capital of the world,” said Mayor Michael R. Bloomberg. “Through the work of the Latin Media and Entertainment Commission, New York has been able to attract and retain major Latin events that are part of the reason that people want to keep coming to New York City. We are proud to showcase the talent and rich diversity of Nueva York, and look forward to another successful LAMC.”

“We are very excited to be celebrating and sponsoring this year’s 10th anniversary of the Latin Alternative Music Conference,” said Joseph Carvajal, Hispanic Brand Marketing Manager, Jack Daniel’s USA. “The LAMC represents a great opportunity for Jack Daniel’s to honor, connect and celebrate with thousands of friends in and outside of the music industry, who value and respect the fraternity, authenticity and independence that Latin alternative music has to offer everyone.”

Among the events planned for LAMC 2009 are free concerts at Central Park SummerStage and Celebrate Brooklyn Festival at the Prospect Park Bandshell, as well as numerous industry panels, showcases and film screenings for LAMC registrants.

With past conferences averaging more than 1,250 music industry attendees and 25,000 concert fans each year, the big 10th anniversary of LAMC promises to be yet another exciting year.  This five-day conference providing networking opportunities with the genre’s leading artists, label executives, journalists, marketers, managers, retailers and programmers, is the most extensive to be offered by a music conference to date.

Additional concert information will be announced shortly.

LAMC will return for its third year to Mexico City and Buenos Aires in September.

For more information on the Latin Alternative Music Conference
please visit www.LatinAlternative.com

Sponsorship – Jennifer Sarkissian – jennifer.sarkissian@cookman.com – 818.763.1397

Media Relations – Paul Dryden – paul.dryden@cookman.com – 818.763.1397

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