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Spanish-speaking entrepreneurs, who are opening businesses at rates three times faster than the national average, now have a new tool to help them stay competitive in a challenging marketplace.
Joe Pulizzi, founder and chief content officer of Junta42 and co-author of the highly-praised “Get Content Get Customers,” just launched a Spanish version of his popular, free e-book “How to Attract and Retain Customers with Content NOW.” Given the economic climate, the book has arrived at the ideal time.
“Tough economic times call for business owners to discuss their offerings in a way that’s truly meaningful,” says Pulizzi. “This e-book gives Spanish-dominant entrepreneurs and business executives — who are more comfortable doing business in Spanish than in English — the latest proven techniques in capturing and retaining customers. It steers business owners away from old methods that are no longer effective.”
The e-book, translated by the Delaware-based bilingual communications agency BilCom Group, is available for downloading at the Junta42 Web site, www.junta42.com/free-white-paper/. The book will also be available at a Spanish-language marketing portal, www.MarketingQueFunciona.com, which BilCom Group will launch in early April.
“The e-book offers tips on how to develop and implement a strategy for supplying truthful, value-loaded information that customers can use,” Pulizzi adds.
The estimated 3 million U.S. Hispanic-owned businesses generate more than $388 billion in revenue annually, according to the U.S. Hispanic Chamber of Commerce. Hispanic firms in the United States are expected to grow 41.8 percent in the next six years, to 4.3 million, with total revenues surging 39 percent, to more than $539 billion.
“Developing loyalty and trust is very important for Hispanic business owners throughout the Americas,” says BilCom founder Patricia V. Rivera. “We recognize Joe’s book and its approach as a valuable resource for Spanish-dominant entrepreneurs and marketers.”
To download the free e-book, go to www.junta42.com/free-white-paper/ or www.MarketingQueFunciona.com.
About Junta42
Junta42 (www.junta42.com) offers a complimentary referral service for marketers that helps them find a custom publisher / custom content provider in just minutes — free and with no obligation.
About BilCom Group
Founded in 2003, BilCom Group (www.bilcomgroup.com) is a bilingual communications agency that helps organizations strengthen their relationships with Spanish speakers through the use of quality Spanish-language translations and original content.
CONTACT:
Pam Kozelka
216-941-5842
Email Contact”
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