V-me Launches Original Campaign for Farmers Insurance

V-me, one of America’s largest Hispanic TV networks, will begin airing a special campaign for Farmers Insurance on March 18.

Preguntale a Farmers (Ask Farmers) shows typical consumers looking for answers about insurance companies, agents and types of coverage. The campaign was developed and produced for Farmers Insurance by V-me.

Preguntale a Farmers will air across the V-me schedule throughout 2009, supporting Farmers’ sponsorship of the nightly V-me Noticias and weekly current affairs magazine Paginas: The New York Times.

“V-me is committed to creating a real alternative in Hispanic TV, with world-class content and innovative solutions for innovative clients, ” said Frank Donaldson, SVP Sales, V-me. “Preguntale a Farmers showcases V-me’s creativity while presenting Farmers’ message to our unique and qualified audience.”

“We’re thrilled to partner with V-me in bringing Preguntale a Farmers to Spanish-speaking households across the nation,” said Luisa Acosta-Franco, assistant vice president, Diversity and Emerging Markets for Farmers. “We understand that Hispanic consumers are continuously looking for useful tips about insurance and this creative campaign will fill a much needed void.”

Already reaching 60% of US Hispanic TV Households, V-me is presented locally by TV stations in over 35 top Hispanic markets and on basic digital cable, and is carried nationally on DIRECTV Ch. 440, DISH Network Ch. 9414 and DISH Latino Ch. 846. For local channel information, visit www.VmeTV.com/estaciones.”

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