Hispanic Digital Network (HDN) Expands Premiere Online Marketing Expertise to Digital Advertisers with Two Key Appointments – Tony Hernandez and Lou Ramirez, to its Hispanic online advertising sales force

HDN Celebrates Five Years of Helping Digital Marketers Navigate the U.S. Hispanic Online Boom and Maximize ROI
Celebrating its fifth anniversary, Hispanic Digital Network (HDN), today announced the addition of two U.S. Hispanic marketing experts, Tony Hernandez and Lou Ramirez, to its Hispanic online advertising sales force. With these key appointments, HDN, a service of PR Newswire and the nation’s first Internet advertising network of U.S. Hispanic local media, expands its consultative sales team to support marketers in reaching the fastest-growing online consumer segment in the U.S.
“With more and more U.S. Hispanics navigating the Internet, PR Newswire recognizes the growth and importance of the Hispanic market and the need to help marketers understand the opportunity and then reach it efficiently with their limited multicultural budgets, both offline and online,” said Manny Ruiz, president, Multicultural Markets Division, for PR Newswire, the world’s leading commercial news distribution service. “By expanding HDN and its expert personnel, we can provide marketers with the absolute best-of-breed solutions and guidance to help them achieve their online goals.”
Tony Hernandez, based in Los Angeles, CA, is a seasoned marketing and sales professional with more than a decade of experience in the consumer packaged goods, retail and advertising industries. Previously, his work experience included media sales at the Los Angeles Times and Tribune Interactive; key account sales supervisor for Nestle’s Emerging Markets in the U.S. and Latin America; and director of retail marketing for Eurostar, Inc., a 60 store retail chain in Southern California targeting second-generation Hispanics and urban markets. He obtained his MBA from Pepperdine University in Malibu, CA and participated in a Global Management Program in Oxford, England.
Lou Ramirez, based in San Francisco, CA, has been in media and event sales for more than a decade working with organizations involved with film, promotions, print, radio, and online advertising sales. Prior to PR Newswire, Ramirez’s media experience included sales positions with Terra, Interep Interactive, Cybereps and Entrepreneur Magazine. Most recently he represented HispanoClick, an international Spanish-language ad network. Ramirez has worked with many national advertisers including Kragen, Subaru, Disney, Macy’s, Ford, Kraft, Continental Airlines and Comcast. Ramirez, a native of Chicago, holds a BA in Spanish and International Studies from Monmouth College and an MBA-IM from the American Graduate School of International Management.
“In tough economic times, marketers are seeking maximum ROI on their investments, particularly in the multicultural and digital spaces. These appointments further enhance the expertise that we provide to both our publishers and advertisers to navigate these emerging markets. Tony and Lou’s experience in the Hispanic media industry along with their knowledge in the online advertising space help our clients as we continue to grow and gear up for 2009 and beyond,” said Bill Gato, vice president and co-founder, Hispanic Digital Network. “Since 2003, as the first Latino-owned local media online ad network, HDN has distinguished itself by helping US-based Latino publishers from across the country expand their offering to the online space while simultaneously enabling national advertisers to reach the Hispanic online community via a reliable ad network of local media websites.”
A recent survey by the Association of National Advertisers found that 77% of marketers have multicultural marketing initiatives in place, and 66% said their companies’ efforts in multicultural marketing have increased over the past few years. A 2008 survey by the Online Publishers Association found that advertising on local media websites can outperform portals in terms of content satisfaction, trust in the advertising and generating action. HDN offers Hispanic agencies and advertisers a one-stop-shop dedicated to buying, selling and managing Internet-only media campaigns that involve hundreds of small and large Hispanic publications. “

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