Filed Under: Blogante Business, Maryland, Premium Press Releases, Press Releases, Real Estate, Virginia, Washington DC
Tagged: Casa Latino
Danbury, CT – Casa Latino Franchise Corporation today announced the addition of Mercy Lugo-Struthers, former Director of US Hispanic Marketing for AOL Latino and DirectTV Más, and real estate investor, to their rapidly expanding Casa Latino family. With this announcement Casa Latino Real Estate enters the coveted US Capitol Metro area backed by a professional that clearly understands what it takes to effectively reach and service the US Hispanic market.
Ms. Lugo-Struthers, resident of the state of Virginia, has consistently combined her marketing talent and her passion to improve the lives of Latinos in America. During her nearly two decades of corporate marketing experience, she devoted her time and talent to empower Latinos to achieve their American dreams in a variety of ways. Whether it was developing programs to educate Latino’s about the importance of computers and the Internet in the Latino household, or advancing their TV viewing habits to include rich cultural and educational programming. More recently, inspired by the foreclosure crisis of Latinos in Prince William County, she designed a program to educate them about how to get back into responsible homeownership.
Robb Heering, Casa Latino Franchise Corporation Founder and CEO stated that, “We have been speaking with Mercy for several months regarding her career move from corporate marketing to residential real estate, an area she’s been immersed in during the past two years. Her passion and commitment to serving her community combined with her knowledge of the real estate business made her a perfect fit for our brand.”
“We have awarded a multi-unit area development contract to Mercy. Her team will expand the Casa Latino Real Estate brand throughout Northern Virginia, Washington DC and portions of Maryland. The first Metro DC office will open in Virginia this winter with others to follow throughout the region.”
Bill Arce, Vice President of New Business Development for Casa Latino added “Mercy Lugo-Struthers will help to level the playing field in a market where many consumers, not just Latino’s, have been hard hit by the current market. Years of abuse of consumers by unscrupulous mortgage and real estate practitioners have caused tremendous damage to this market. We expect Mercy to raise the bar and change all of that by delivering the sincere, honest, and ethical counsel, education, home buying and home selling services that the Casa Latino brand represents. We are very proud and humbled to welcome Mercy to the Casa Latino familia”.
About Casa Latino
Casa Latino was founded in 2005 in Connecticut by Lawyer and Real Estate Broker, Roberto “Robb” Heering. It is the fastest growing Latino real estate brand and the only Latino-focused agency with a national footprint. While other real estate franchise companies have stalled or downsized in the midst of the current financial crisis, Casa Latino has more than doubled its franchised offices from 20 to over 44 in 2008. Casa Latino offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise royalty model encourages a variety of agent compensation programs which dramatically enhances a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. The company will continue aggressive system expansion during 2009 throughout key US and international markets.
Danbury, CT – La compañía de bienes raíces Casa Latino anunció hoy la adición a su equipo de Mercy Lugo-Struthers como Desarrolladora de Área y Dueña de Franquicia.
La Sra. Lugo-Struthers, residente del estado de Virginia, ha ejercido anteriormente como Directora de Mercadeo Hispano para AOL Latino y DirectTV Más, además de ser inversionista en bienes raíces. Con la substancial experiencia y conocimiento del mercado latino del área metropolitana de la capital que la Sra. Lugo-Struthers trae a la compañía de Casa Latino, ésta entrará a éste codiciado mercado respaldada con una profesional que claramente comprende lo que se necesita para alcanzar y servir al mercado Hispano en una forma efectiva.
La Sra. Lugo-Struthers siempre ha encontrado la forma de combinar su talento en mercadeo con su pasión de mejorar las vidas de los Latinos en América. Durante casi dos décadas, la Sra. Lugo-Struthers ha adquirido experiencia en corporaciones nacionales. Ella ha dedicado su tiempo y talento para ayudar a Latinos a alcanzar el sueño Americano en diferentes formas. Entre ellos, la Sra. Lugo-Struthers desarrolló un programa para educar a los Latinos sobre la importancia de las computadoras y la red Internet en sus casas. También desarrolló programas que les ayudaban a fortalecer sus costumbres televisivas al incluir una programación culturalmente rica. Recientemente, inspirada en la actual crisis hipotecaria que está afectando a los Latinos en el condado de Prince William, Va, la Sra. Lugo-Struthers diseñó un programa para educarlos sobre como ser dueños de casa responsablemente.
Robb Heering, fundador y CEO de Casa Latino Franchise Corporation dijo que, “Hemos estado conversando con Mercy por varios meses sobre la posibilidad que ella tenía de hacer un cambio de la industria corporativa de mercadeo hacia la de bienes raíces residencial, un área que ella ha estado muy involucrada en los últimos años. Su pasión y dedicación para servir a su comunidad con sus conocimientos sobre bienes raíces hace que sea una pieza perfecta para nuestro modelo de negocio.”
“Le hemos dado un contrato a Mercy, para que desarrolle múltiples áreas. Su equipo ayudará a expandir el modelo Casa Latino por toda el área metropolitana de la Capital del país. La primera oficina abrirá en Virginia éste invierno mientras que otras abrirán consecutivamente,” añadió el Sr. Heering.
El Vicepresidente de Desarrollo de Nuevos Negocios, Bill Arce dijo que “Mercy Lugo-Struthers nos ayudará a mejorar las condiciones en un mercado donde muchos consumidores, no solamente Latinos, se han visto afectados duramente debido a la situación actual de la industria. Años de abusos al consumidor por prestamistas predatorios y agentes de bienes raíces inescrupulosos han causado un daño sin precedente a este mercado.”
“Esperamos que Mercy sea un ejemplo y cambie todo esa negatividad al proveer el servicio sincero, honesto y ético asesorando a compradores y vendedores por igual con servicios que el modelo Casa Latino representa. Estamos muy orgullosos y encantados de darle la bienvenida a Mercy a nuestra gran familia” añadió.
Casa Latino fue establecida en el 2005 por Roberto “Robb” Heering, abogado de Connecticut y Corredor de Bienes Raíces. Es la compañía Latina con mayor crecimiento en real estate y la única agencia que se enfoca directamente en la comunidad Latina a nivel nacional. Casa Latino creció rápidamente con 20 oficinas operando en el comienzo del 2008 y ahora cuenta con más de 44. Casa Latino le ofrece a los dueños de franquicias un apoyo cultural como es entrenamiento y herramientas de mercadeo y publicidad entre otras que asegurarán su suceso. Para más información, visite www.casalatino.com“
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