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Tagged: Amistad Productions, kate del castillo, telenovela, Univision
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Univision Online, Inc., the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States, and Endemol, a global leader in premium content development, are partnering along with Amistad Productions to produce the interactive, star-studded webnovela “Vidas Cruzadas” (Crossed Lives). Featuring the eagerly anticipated on screen reunion of megawatt superstars Kate del Castillo and Guy Ecker, the webnovela was created by Estela Sainz and will be produced by renowned executive producer Carlos Sotomayor. “Vidas Cruzadas” will premier exclusively on Univision.com in 2009.
“We are thrilled to partner with first-class content producer Endemol and superstars Kate del Castillo and Guy Ecker to bring Univision.com users a one-of-a-kind interactive webnovela experience,” said Cesar Conde, EVP and chief strategy officer, Univision Communications Inc. “This project is yet another example of Univision’s commitment to providing our online users with original, premium content which creates innovative ways for our advertising partners to connect with this audience.”
“Vidas Cruzadas” will be developed with extensive product placement and organic integration options giving advertisers the opportunity to associate their brands to some of the most popular talent in Spanish-language media today. The webnovela, as well as its mobile extension, will provide marketers with opportunities to interact with Del Castillo’s and Ecker’s huge fan base.
“At Endemol, we are committed to bringing quality entertainment to viewers in unique and groundbreaking ways not experienced before,” said Joerg Bachmaier, senior vice president of Digital Media and Business Development at Endemol USA. “It is with great enthusiasm and support that we have partnered with such a respected name as Univision and together we look forward to bringing online audiences closer than ever to their favorite programming.”
“Working with Carlos, Guy and Estela has been great. I think we share a common vision of what we would like to see produced for the Spanish-language audiences,” says Del Castillo.
This 15-episode webnovela will consist of three to five minute episodes and will be available to Univision.com users for free. “Vidas Cruzadas” will be supported with a dedicated microsite featuring behind the scenes videos and photos and interactive features such as blogs, live chats and forums. Other interactive features include a sweepstakes where users will be able to act out a scene and upload their video for a chance to win a cameo appearance in the webnovela. The microsite will also include trivia, polls, local tie- ins and exclusive cast interviews.
Since debuting in her father’s film “El Ultimo Escape” (The Last Escape) as a child, Kate del Castillo has had an incredibly successful career. This year, she starred in the internationally acclaimed film “La Misma Luna” (Under the Same Moon). Del Castillo’s feature film “Julia,” in which she plays a lead role opposite Tilda Swinton as a schizophrenic, and was directed by Erick Zonca, premiered at the 2008 Berlin Film Festival. Her television achievements have positioned her as one of the top actresses, not only in her native Mexico but also around the world. She has starred in many high-rated novelas, among them the Univision hit “Muchachitas” (Teen Girls). Del Castillo was named one of the Estrellas del Año (Stars of the Year) in 2007 by People en Español magazine. Also in 2008, Del Castillo received the Imagen Award for Best Actress in “La Misma Luna.”
A critically acclaimed actor, Guy Ecker began his career in the late 1980’s when he was cast in three independent films. He has gone on to deliver heartwarming performances in many popular novelas, including “Salomé,” which have earned him a tremendous following. Today, Ecker’s appearance at events in places like Mexico, Ecuador, Spain, Miami and New York, cause the type of commotion and hysteria usually only associated with rock stars.
In 1999, Del Castillo and Ecker starred in the blockbuster novela “La Mentira” (The Lie), which was also produced by Sotomayor, one of the world’s most poplar novela producers.
Amistad Productions is a company formed two years ago by Sotomayor, Del Castillo, Ecker and Sainz, dedicated to creating, developing and producing original content for digital platforms, as well as television and film.
Endemol is a global leader in entertainment programming, producing premium entertainment for the world’s major broadcasters and creating content that plays across a range of media platforms including television, mobile phones and the Internet. Internet content includes scripted (drama, comedy and soap operas), non-scripted (reality TV entertainment, game shows and talent shows) and digital media (online games, tailor made shows for mobile, video clips, video streaming and more). “
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,753 items found on this site below or dig into the Site Map
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- November 21, 2009
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- Pro-Castro mob attacks spouse of top Cuban blogger – Yoani Sánchez
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- November 20, 2009
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- November 19, 2009
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- A legislator from El Paso has criticized proposed history and social studies standards for public schools as being unfair to Hispanics. – Rep. Norma Chavez raised the issue Wednesday in Austin before the State Board of Education.
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- November 18, 2009
- Hispanics are 9% of the Virginia’s schoolchildren, but 5% of gifted students.
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- After accidental deportation, critics say immigration officials making mistakes – After a Salvadoran man was mistakenly deported, immigration rights activists have complained about toughened enforcement by authorities.
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Latest Essentials
- November 21, 2009
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- November 20, 2009
- Hispanic lawmakers say an old adversary, White House chief of staff Rahm Emanuel, has his fingerprints all over a push to prohibit illegal immigrants from buying health insurance plans in a new market for people who don’t get insurance through their employers.
- Some U.S. Democrats see momentum building for an overhaul of immigration laws that would legalize millions of undocumented workers, but analysts say a crowded agenda and struggling economy may once again sink hopes for reform next year.
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- November 19, 2009
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- November 18, 2009
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- On November 18 at 8:00 PM Eastern time/5:00 PM Pacific, all across the country people are hosting house parties with their families, friends, neighbors, churches, classmates and anyone else who supports comprehensive immigration reform for America.
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- California’s Republican gubernatorial candidate Meg Whitman told a group of supporters Tuesday that she is making an unprecedented effort to attract Latinos to the Republican party – in South El Monte
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- Environmentalists alarmed by Puerto Rico policies – Sweeping from lush mountain rain forests to pristine beaches, a corridor of land protected by Puerto Rico’s last governor hosts dozens of rare and endangered species and was championed by celebrities who helped fight off resort proposals. – Now new Gov. Luis Fortuno has revoked the reserve as part of a drive to bring jobs and investment for the U.S. territory’s struggling economy. And activists see a broader pattern of looser protection for the island’s environment.
- Deporting undocumented students affects the chances for legal return if Congress doesn’t address it in immigration reform bill
- Eleventh-hour criticism is arising over President Obama’s nomination for United States attorney in northern Iowa of a prosecutor who had a leading role in the criminal cases against hundreds of illegal immigrants arrested in a May 2008 raid at a meatpacking plant in Postville, Iowa. – Stephanie Rose
- From a group calling themselves Electronic Civil Disobedience comes the Transborder Immigrant Tool, a simple mobile application intended to aid and abet border-crossers from Mexico to the United States by mapping the safest routes to take. – This GPS app is built to work on the cheapest cell phones available.
- Report from America’s Voice: The New Constituents… How Latinos Will Shape Congressional Apportionmention After the 2010 Census
- November 16, 2009
- 15th annual Mariachi Vargas Extravaganza in San Antonio – more than 1,000 professional & student musicians participating – 8-day festival of mariachi competitions, workshops, presentations, serenades & concerts attracts more than 15,000 visitors annually.
- Money Trickles North as Mexicans Help Relatives – reverse remittances from Mexico
- Scarlet “A” will dominate immigration reform rhetoric – Greg Tejeda on immigration reform & Janet Napolitano’s speech
- The first Texas Hispanic legislators didn’t want to go public when they organized some 40 years ago out of fear they might be considered “un-American.” – Today, the Mexican American Legislative Caucus (MALC) is growing in influence — and raising record amounts of money — as Texas’ population turns increasingly Hispanic.
- Supporters of tough U.S. sanctions against the Cuban government have given more than $10 million to congressional campaigns over the last seven years
- Oregon universities try to recruit more Latino students – In 2007, Latinos made up nearly 12% of the 12th-grade class and less than 6% of freshmen in the university system. About 20% of first-graders that year were Latino.
- The Obama administration will insist on measures to give legal status to an estimated 12 million illegal immigrants as it pushes early next year for legislation to overhaul the immigration system, Homeland Security Secretary Janet Napolitano said on Friday.
- Authorities say a 7-year-old boy, three women and a university professor are among 15 people who were killed in a single day (this past Friday) in the Mexican border city of Ciudad Juarez.
- Sonia Sotomayor unwittingly adds celebrity touch to Supreme Court
- One of the Republican Party’s most respected and relied-upon consultants has serious reservations about two the party’s biggest names. – Alex Castellanos, a conservative media strategist and regular presence on CNN, raised questions of Sarah Palin’s viability for office and took major swipes at Florida Senate candidate Charlie Crist
