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MillerCoors Unveils Hispanic Lider of the Year – Lupe Barrera

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Posted on: December 2nd, 2008
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“MillerCoors announced today that Lupe Barrera, from the National Latino Peace Officers Association (NLPOA), headquartered in Los Angeles, has received the 2008 Lider of the Year Award.
According to Joedis Avila, Multicultural Relations manager for MillerCoors, the Lider of the Year Award is part of the company’s Lideres program and “is intended to raise awareness about the important work and contributions Hispanic leaders are making in their communities.” The Lideres Program, launched in 2006, celebrates and supports leadership within the Hispanic community.
Avila said that Barrera’s work will be spotlighted through a print ad featured in several national and local Hispanic publications and NLPOA will receive a $25,000 grant to support a leadership program in partnership with MillerCoors. “Lupe’s dedication inspires those around her, and she proves that one person can make a huge difference,” said Avila.
“I am deeply honored to be receiving the 2008 Lider of the Year Award from MillerCoors,” said Barrera. “The fact that MillerCoors chose to spotlight the important work we do at the National Latino Peace Officers Association is inspiring and really validates our mission. The grant will help to support and expand our reach in the Hispanic community,” she said.
Founded in 1972, the NLPOA seeks to eliminate prejudice and discrimination in the criminal justice system, reduce community juvenile delinquency and lessen citizen tension in predominantly Latino communities. Lupe’s dedication to community service is in line with NLPOA’s core values: honoring family, promoting education, leadership and serving the community.
For the past two years, the Lideres program has showcased national and local leaders in the Hispanic community through an advertising campaign portraying the diverse demographics represented in the U.S. Hispanic community — celebrating its leadership, biculturalism and bilingualism.
In 2008, the MillerCoors Lideres ads featured 14 Hispanic leaders selected with the input of Hispanic national and local non-profit partners and organizations. The public also was invited to participate in selecting the Lider of the Year by casting their vote online through the MillerCoors Lideres website, www.CoorsLideres.com. More than 11,000 individuals cast their vote online during the voting period from November 1 through November 12.
In 2007, Lillian Rodriguez Lopez, president of the Hispanic Federation, was the recipient of the Hispanic Lider of the Year award. In 2006, Rosa Navejar, president of the Fort Worth Hispanic Chamber of Commerce, received the honor.”

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