KMEX Univision 34 Ends November Sweeps as the #1 Television Station in Los Angeles among Adults 18-49

With two days left in the November 2008 sweep, results show that Univision’s flagship station, KMEX Univision 34, delivered more Adults 18-49 viewers than any other station in Los Angeles. Regardless of language, KMEX Univision 34 was the most watched station in all major dayparts; primetime, daytime, early fringe, early evening news and late local news.

The rating highlights for the November 2008 NSI survey include the following:

Primetime Ratings Highlights

The November 2008 sweep marks the sixth November sweep and 19th consecutive major sweep period where KMEX-TV has ranked as L.A.’s top rated station in average primetime ratings for all key adult demographics: Adults 18-34, 18-49 and 25-54. KMEX-TV averaged ratings well above all other stations including the major English-language network affiliates, KABC-TV (ABC), KTTV (FOX), KCBS-TV (CBS), and KNBC-TV (NBC).

Top 10 Stations in Los Angeles – November 2008
Avg. Prime Rtgs.		Adults 18-34				Adults 18-49				Adults 25-54
KMEX		# 1		3.5		# 1		3.7		# 1		4.0
KABC		# 3		1.8		# 2		2.3		# 2		3.1
KTTV		# 2		2.0		# 3		1.9		# 4		2.0
KNBC		# 4		1.2		# 4		1.6		# 5		1.9
KCBS		# 7		0.7		# 5		1.5		# 3		2.2
KFTR		# 5		1.1		# 6		1.0		# 7		1.1
KVEA		# 6		0.9		# 6		1.0		# 8		0.9
KCAL		# 7		0.7		# 8		0.9		# 6		1.2
KTLA		#10		0.6		# 9		0.7		# 9		0.7
KRCA		# 7		0.7		# 9		0.7		# 9		0.7

Monday to Saturday: 8:00 p.m. to 11:00 p.m./Sunday: 7:00 p.m. to 11:00 p.m.; KTTV, KTLA, KCOP and KRCA: Monday to Saturday: 8:00 p.m. to 11:00 p.m./Sunday: 7:00 p.m. to 10:00 p.m.

• KMEX-TV was the top rated station among Adults 18-49 in primetime for 23 of the 26 days during November sweep.
• KMEX-TV’s 9:00 p.m. novela “Fuego en la Sangre” (Burning for Revenge) was the highest rated regularly scheduled primetime program among Adults 18-49 surpassing the ratings of even the top English-language shows including “The Simpsons” (KTTV-TV), “Desperate Housewives” (KABC-TV), “Two and a Half Men” (KCBS-TV) and “Law and Order: SVU” (KNBC-TV).
• This year’s 9^th Annual Latin GRAMMY Awards gave KMEX-TV the highest rated program of the November Sweeps among Adults 18-34 and 18-49, beating out all other November specials such as ABC’s “2008 American Music Awards” (KABC-TV) and sports, including all NFL on KNBC-TV, KCBS-TV and KTTV-TV. Further, the Latin GRAMMY Awards showed a +3% ratings increase versus last year’s telecast among Adults 18-49.

News Ratings Highlights

• In a sweep that included a historic Presidential Election, KMEX-TV’s “Noticias 34” (News 34) and network news, “Noticiero Univision” (Univision News) ranked as the #1 weekday news programs at 6:00 p.m. to 7:00 p.m. among all key demographics (Adults 18-34, 18-49, and 25-54) surpassing all English-language news. Even more impressive, “Noticias 34” has been the #1 ranked 6:00 p.m. news among Adults 18-34 and Adults 18-49 for 59 consecutive major Nielsen sweeps (since May 1994) and showed double-digit ratings increases over November 2007’s results among all of the above adult demos.
• KMEX-TV posted the highest ratings during the weekday 11:00 p.m. local news half hour, with, “Noticias 34 Edicion Nocturna” (News 34 Evening Edition) among Adults 18-34, 18-49, and 25-54. Further, “Noticias 34 Edicion Nocturna” showed double-digit ratings increases over November 2007’s results among Adults 18-34 and 18-49 demos.

Ratings Highlights for Other Key Dayparts

• In daytime (Monday-Friday, 10:00 a.m. to 3:00 p.m.), KMEX-TV averaged much higher ratings among all key adult and women demographics than any other station in Los Angeles. The top program in daytime among the important Women 18-49 demo was KMEX-TV’s “Lola… Erase Una Vez” (Lola… Once Upon A Time) from 2:00 p.m. to 3:00 p.m., surpassing the ratings of “The View” (KABC-TV), “Martha” (KNBC-TV), and “The Price is Right” (KCBS-TV).
• KMEX-TV also continues to rank as the highest rated station in early fringe (Monday-Friday, 3:00 p.m. to 6:00 p.m.) among all key demos. For Adults 18-34 and 18-49 the top program in early fringe is KMEX-TV’s “Palabra de Mujer” (A Woman’s Word) from 3:00 p.m. to 4:00 p.m. averaging ratings higher than “The Oprah Winfrey Show” (KABC-TV), “Dr. Phil” (KCBS-TV) and “Ellen” (KNBC-TV).

Source: Nielsen Station Index, November 2008 (October 30 to November 24, 2008), November 2007 Sweeps, Live Preliminary Data

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