Filed Under: Premium Press Releases
Tags: beer, cerveza, Coors
Coors Light, “The World’s Most Refreshing Beer,” is encouraging adult beer drinkers to share ways they stay cool, with unique prizes going to those with the best submissions. Entries can be submitted by legal U.S. residents in either English or Spanish to www.piensenfrio.com.
When things heat up, how do you stay cool?
- Do you stay cool to score the winning goal?
- Do you play it cool when a pretty girl walks by?
- Do you keep cool under pressure?
Contest participation is easy – adult beer drinkers, 21 and older, just submit an original video, photo or blog describing how they stay cool. Entrants can register and submit videos, photos and blogs at http://www.piensaenfrio.com/concurso. Once entered, other adult consumers can vote on entries. Entries can be shared by email, social networking sites, blogs, etc. The top entries will be determined by a combination of votes and a Coors Light judging panel which will evaluate entries based on creativity and originality (40%), closeness to the Piensa en frio theme (50%) and representation of Coors Light (10%). Winning entries will win cool prizes like:
- Coors Light - Stainless Steel Cooler
- Coors Light - Dartboard Cabinet, Dartboard and Dart Set
- Coors Light - Watch
- DVD Player
- Noise Cancelling Headphones
Videos, photos and blogs as well as complete official rules and prize information are also provided on the contest site. Entries may not use or reference copyrighted materials or personalities and all persons appearing in entries must be at least 21 years of age. California residents are not eligible to receive prizes but will receive a free screensaver download from piensaenfrio.com.
Piensaenfrio.com is a fun destination with videos, games, and user polls for adult beer drinkers who can stay cool under pressure.
Useful Links:
NO PURCHASE NECESSARY TO ENTER OR WIN. Visit www.piensaenfrio.com/concurso to see the official contest rules and complete details.
About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
Contact
- Jenny Volanakis, MillerCoors, 646-682-7682, jennifer.volanakis@millercoors.com or
- Paul Dyer, COi New Media for Coors Light, 323-988-4670, www.piensaenfrio.com/concurso:
Cuando las cosas se calientan, ¿cómo te mantienes en frío?
- ¿Te mantienes en frío para meter el gol ganador?
- ¿Te mantienes en frío cuando una muchacha linda pasa por tu lado?
- ¿Te mantienes en frío bajo presión?
La participación en el concurso es fácil – consumidores de cerveza adultos, de 21 años o más, deben enviar su video, foto o blog original que describe como se mantienen en frío. Los participantes pueden inscribirse y enviar sus videos, fotos y blogs a la página web http://www.piensaenfrio.com/concurso. Ya inscritos en la web, otros consumidores y participantes, mayores de 21 años, podrán votar por tu video, foto, y/o blog. Se pueden compartir las historias por email, sitios sociales de la red, blogs, etc. Los ganadores se determinaran por una combinación de votos y un panel de jueces de Coors Light que evaluarán las historias y materiales enviados basados en su creatividad y originalidad (40%), cercanía al tema de “Piensa en Frío” (50%) y representación de Coors Light (10%). Los ganadores recibirán premios como:
- Coors Light – Una Neverita de Acero Inoxidable
- Coors Light – Gabinete, Tablero, y juego de Dardos.
- Coors Light – Un Reloj
- Un Tocador de DVDs
- Audífonos que Cancelan el Ruido
Videos, fotos y blogs así como los reglamentos oficiales e información sobre los premios están disponibles en la página web del concurso. Los participantes no pueden usar o referirse a materiales protegidos por derecho de autor o personas y todas las personas participen y aparezcan en las historias, videos, fotos, y blogs deben tener por lo menos 21 años de edad. Residentes de California no son elegibles para recibir premios.
Piensaenfrío.com es un destino divertido con videos, juegos, y encuestas de usuarios para adultos, mayores de 21 años, consumidores de cerveza y que pueden mantenerse en frío bajo presión.
Enlaces Útiles:
Información de Contacto:
- Jenny Volanakis, MillerCoors, 646-682-7682, jennifer.volanakis@millercoors.com or
- Paul Dyer, COi New Media for Coors Light, 323-988-4670, cerveza más grande en los Estados Unidos, representando cerca del 30 por ciento de todas las ventas de cervezas en los Estados Unidos. Liderada por dos de las mejores y más vendidas cervezas en la industria, MillerCoors tiene una extensa variedad de marcas de gran calidad en su portafolio. Miller Lite es la cerveza con el mejor sabor en su categoría y la que estableció la categoría Americana de cervezas light or ligeras en 1975; Coors Light es la marca que introdujo a los consumidores “tan refréscante y tan fría como los Rockies o montañas Rocosas”. MillerCoors produce cervezas en varias categorías. Coors Banquet y Miller Genuine Draft en la categoría premiun; y Miller High Life y Keystone Light en la económica. La compañía también importa Peroni, Pilsner Urquell, Molson Canadian y ofrece productos innovadores como Miller Chill y la línea de refrescos cafeinados y alcoholizados Spark. MillerCoors también produce líneas especiales de cervezas, llamadas “craft beers”, de las compañías Jacob Leinenkugel, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors opera ocho de las mejores plantas cerveceras en los Estados Unidos, como también la Leinenkugel’s Craft Brewery en Chippewa Falls, WI y dos pequeñas cervezerías, la Leinenkugel’s 10th Street Brewery en Milwaukee y la Blue Moon Brewing Company en el “Coors Field” el estadio de béisbol de los Rocosos de Colorado en Denver. La visión de MillerCoors es ser la mejor compañía cervecera de los Estados Unidos a través de su liderazgo en ganancias y crecimiento en la industria. MillerCoors insiste en construir sus marcas en la forma correcta fabricando cervezas de alta calidad, con mercadeo responsable, protegiendo el medio ambiente y con un impacto positivo en la comunidad. MillerCoors es una compañía de SABMiller plc y Molson Coors Brewing Company.
No es necesario comprar nada para participar o ganar. Visita www.piensaenfrio.com/concurso para ver los reglamentos oficiales del concurso y detalles completos.
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 49,804 items found on this site below or dig into the Site Map
Best of the Rest
- July 3, 2009
- Rep. Luis Gutiérrez (D-Chicago) is taking some heat for accepting campaign contributions from payday lenders. That’s because he’s playing a leading role in efforts to regulate the loans. A statement from Gutiérrez to WBEZ this week says he’ll quit taking those donations.
- July 2, 2009
- Is there a lot of “cantinfleando” happening in Mexico? - Midterm elections
- July 1, 2009
- Honduran Rural Leader Rafael Alegria: “Some Battalions Are Refusing to Repress the Population”
- Honduras new government is censoring journalists
- Generals Who Led Honduras Military Coup Trained at the (infamous) School of the Americas
- Carlos Ponce To Play Hot Latin Yoga Teacher In New Vince Vaughn/Jon Favreau movie Couples Retreat - (but why the stereotype)
- June 30, 2009
- Rep. Linda Sanchez introduces baby on House Floor
- LatinWorks Only U.S. Hispanic Agency to Win Cannes Lion - Shop Takes Home Silver Film Award for Starburst Spot ‘Llama’
- A modified version of the Zumba fitness program created by Columbian trainer Beto Perez in the mid-1990s, Zumba Gold is a dance-focused exercise option for active older adults or de-conditioned exercisers of any age.
- June 29, 2009
- Ruling on firefighters doesn’t discredit Sotomayor
- Mexican Man Allegedly Tries To Sell Woman, 4 Kids To U.S. For $2,000 Each
- Maria Chapur Speaks: Argentine Woman Admits Sanford Relationship
- Latino Journalist Challenges Right Wing Evangelicals - Former Latino talk show host writes anti-Rapture books - Joe Ortiz
- Ontario Convention Center Caters to Quinceañera Celebrations
- Are Latino peloteros being singled out?
- The Resurrection of Producer Dennis Leoni - The best is yet to come
- 65% of whites, 51% of African-Americans and 44% of Hispanics searched for health information according to eMarketer
- The single biggest event that caused the real estate debacle was the nationwide increase in immigration raids by ICE Agents from the DHS - (interesting commentary)
- Dallas Concilio of Hispanic Service Organizations leader inspires clients with her story - Florencia Velasco Fortner
- Obama feeling strain over immigration reform - White House summit to show support may buy him a little time
- Puerto Rico’s latest media venture, The Daily Sun, is a nonprofit employee cooperative whose editor says it could be an answer to failing newspapers.
- Hispanics May Get Lower Quality Bypass Surgeons - Massachusetts Hispanics nearly three times more likely to have CABG surgeon in bottom decile
- About 5,500 churches affiliated with the Baptist General Convention of Texas are being invited to partner with the denomination to offer online GED programs for free
- June 28, 2009
- NALAC Fund for the Arts Announces Fifth Funding Cycle - National Latino Arts Grant Is Open to Artists and Organizations
- Arizona State Sen. Russell Pearce has taken the lead in a new round of anti-immigration reforms that could have long-lasting effects - One would require school districts to collect data on any student who can’t prove legal residency. Another would require state and local officials to enforce federal immigration laws, thus making sanctuary laws illegal.
- Honduran President Manuel Zelaya says soldiers rousted him out of bed, beat his body guards and arrested him in his pajamas in what he criticized as “a coup” and “a kidnapping.”
- June 26, 2009
- The race to find Maria Belen Chapur pictures - Or did a TV station already provide the first look at S.C. Gov. Mark Sanford’s mistress?
- Next month, Melrose resident and Berklee College of Music percussion and ensemble professor Ricardo Monzón will bring his Orquesta Bacharengue to Mozart Park in Jamaica Plain, Boston, to kick off Berklee’s fifth-annual Tito Puente Latin Music Series.
- “The majority of the US Hispanic population is bilingual, and they decide where and when to speak English and Spanish,” says Ms. Phillips. “Marketers should execute campaigns and offerings in both languages,” explains Ms. Phillips. “The efforts will not go unnoticed, as English-dominant speakers will still see and appreciate messages targeted to them in Spanish, and Spanish-dominant speakers will know the advertiser is serious about addressing them.”
- 10 Things You Should Know About U.S. Hispanics - (mostly internet related)
- Looking at Hispanic Behavior Online - Interview with Dr. Felipe Korzenny - Director of the Center for Hispanic Marketing Communication, Florida State University
- Watch US Census video: Portrait of America - Latino/Hispanic (en Español y English)
- Activist Nativo Lopez released, faces voter fraud charges - The former school board member faces felony charges for allegedly voting in L.A. while living here.
- Listen to Nelly Furtado’s “Manos Al Aire” the full song - (who knows how long it will be up)
- June 25, 2009
- D.C. Metro Crashes Hate Into A Family
- Latinos and Twitter
- It’s a win for Sheriff Joe Arpaio. The County Board of Supervisors has voted to give County Attorney Andrew Thomas $1.4 million to enforce employer sanctions laws — and part of that money will go to Sheriff Joe Arpaio to help combat illegal immigration.
- Museo Alameda’s exhibit explores influence of Latinos on American music
- Journalists reporting, and surviving, in Ciudad Juarez, Mexico
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Latest Essentials
- July 3, 2009
- Happy Ritchie Valens Day! - the 4th of July
- July 2, 2009
- New Latin Music Crosses Borders At Will - California is America’s main immigrant magnet. As people move to and from — and within — the state and the U.S., the music produced by this shifting population is changing. The stories of musicians living and working in Oakland and Los Angeles give a sense of how the future of Latin music might sound.
- July 1, 2009
- Feds begin immigration crackdown at 625 companies
- The Arizona House has defeated a bill that would have made it the only state in the nation to criminalize the presence of illegal immigrants by expanding its trespassing law.
- OAS: Honduras Must Restore President Manuel Zelaya In 3 Days Or Risk Suspension
- June 30, 2009
- Honduran Coup Turns Violent, Sanctions Imposed - Thousands of Hondurans are now in the streets to protest the coup d’etat in their country.
- Striking a nerve on racism - The time has come to fight hate speech against Latinos as we have against blacks.
- Bank of America is accused of exploiting Latino immigrant customers - Ex-employees, backed by SEIU, say working-class and immigrant clients are urged to sign up for multiple services that carry high interest rates and fees. BofA denies any wrongdoing.
- June 29, 2009
- Honduras coup is a blow to democracy
- Hall of Fame exhibit ‘Viva Baseball’ focuses on Hispanics in baseball - Sports writers no longer fixate on the temperament or accent of Hispanic players. But other, newer stereotypes are taking hold.
- Obama Threaded the Moral Needle of Latino Evangelicals in ‘08
- Latino Democrats in the House and Senate officially endorsed Judge Sonia Sotomayor on Friday saying the appellate court judge and former prosecutor should be confirmed to sit as the first Hispanic on the U.S. Supreme Court.
- June 26, 2009
- The number of Hispanics in Nevada who filed jobless claims from May 2006 to May 2009 jumped 662.3%, from 2,389 to 18,211 - Construction slowdown
- Video: President Obama vowed on Thursday to immediately begin negotiations to craft comprehensive immigration reform , with the goal of passing legislation in Congress later this year or early next year.
- Perez Hilton’s Despicable Michael Jackson Coverage Creates Backlash
- June 25, 2009
- Voto Latino interview with Robert Cantu (warning: mid video has violent footage) - Noosing victim in Ohio
- Healthcare in Immigration Nation - interesting connection for Healthcare and Immigration Reform
- Congresswoman Loretta Sanchez not running for governor of California
- Veteran Latino-rights advocate charged with voter fraud - Nativo V. Lopez
- Immigrant Treatment in Phoenix Reminiscent of Slavery - By Rev. Al Sharpton
- What is Next for MySpace Spanish Language Versions in the U.S. and Latin America?
- The Who, What, When, Where, Why and How of Today’s White House Meeting on Immigration Reform
- Hispanics make up majorities at 7 Cleveland public schools, prompting call for special help
- MetroPCS is First North American Carrier to Offer Unlimited International Calling for $5 per Month - including Mexico and South America
- June 24, 2009
- Latino Teens Happier, Healthier If Families Embrace Biculturalism: Report
- Vikki Carr celebrates 50 years of music in San Jacinto
- IMMIGRANT YOUTH AND SUPPORTERS URGE CONGRESS TO APPROVE “DREAM ACT” AND REMOVE BARRIERS TO COLLEGE
- Ten who are making a big difference for us all – Chicago Latino List 2009
- Brig. Gen. Angie Salinas credits hard work for achieving the honor of being the Marines’ first Latina general
- Obama’s immigration straddle - If he wants Americans to consider a “path to citizenship” for illegal aliens, he’ll have to lead on “enforcement first.”
- Republicans drop niceties, go on attack on Sotomayor
- Live 2009 convention coverage - National Association of Hispanic Journalists (NAHJ) in Puerto Rico or follow on twitter #nahj09
- The U.S.-Mexico Border Health Commission has announced that obesity and diabetes are its top priorities for 2009-2010. - Approximately 1.5 million adults in the border region are overweight or obese and another 1.2 million have been diagnosed with Type 2 diabetes
- “Even under the low immigration assumptions, minorities will fuel 73 percent of household growth in 2010-20, with Hispanics leading the way at 36 percent,” researchers found.
- Why Understanding The Second-Generation Hispanic Is Key To ‘Multicultural Intelligence’
- Top 100 Most Common Last Names On Facebook -(7th Rodriguez 328,984) (8th Garcia 311,477) (9th Gonzalez 277,987) (10th Lopez 269,896) (11th Martinez 260,526) (13th Perez 239,264) = 1,688,134
- June 23, 2009
- Under Misspelled Banner, Buchanan And White Nationalist Brimelow Argue For English-Only Initiatives - (funny)
- Quartet of Latina professors at Cal State San Bernardino file grievance - Maria Balderrama, Nena Torrez, Barbara Flores & Lynne Diaz-Rico
- Mexican Cartels Lure American Teens as Killers
- Top Obama Administration Officials to Engage Latino Leaders on Critical Policy Issues in Los Angeles This Week - NALEO Conference June 25-27
