Mercury Mambo and Anheuser-Busch do the Texas Two-Step

Posted on: November 6th, 2008
Filed Under: Blogante Business, Business, Marketing & Advertising, Press Releases, Texas
Tags: Mercury Mambo

Mercury Mambo (www.mercurymambo.com), an Austin-based experiential marketing, sales promotion, and branding agency that delivers targeted marketing strategies for some of the most recognized brands on the planet, is taking their knowledge of the Texas market to the stage and on-tour with Anheuser-Busch.

Anheuser-Busch is taking ownership of Texas country music and has asked Mercury Mambo to assist them in achieving this goal. Based on their successful promotional campaigns for Budweiser, Bud-Light and Ziegenbock brands in Texas, Anheuser-Busch is looking to Mercury Mambo to work their mambo magic .

“We are thrilled to be working with Anheuser-Busch and their family of brands on their Texas initiatives,” commented Mercury Mambo President Becky Arreaga. “Our passion and our expertise lie in creating relevant experiences that connect brands and consumers. Music, especially here in Texas, provides a powerful bridge to create memorable impressions.”

Mercury Mambo has created the look and feel for the main elements of the beer manufacturer’s newest campaign which includes sponsorship of well-loved Texas country music stars, such as Kevin Fowler, Randy Rogers Band, Candy Coburn, Reckless Kelly, Eli Young Band, and Cross Canadian Ragweed; and culminates with Ziegfest, an annual country music festival held in Lake Bryan, Houston and Corpus Christi, Texas.

For the campaign’s premiums and advertisements, Mercury Mambo took Texas iconography from the three brands and fused them with Texas country music to create branded guitars. The guitars were used as dealer loaders at retail locations and then given to the sponsored artists to play on stage. Furthering the campaign, Mercury Mambo worked with Anheuser-Busch on the branded “Best in Texas Music” CD by bringing a true Texan feel to the CD packaging. Finally, Mambo set the mood for the Ziegfest logo and out-of-home advertising by merging the tradition of Ziegenbock, a true Texas beer, with the spirit of Texas Country music.

“I think we nailed execution for all the brands under the Anheuser-Busch portfolio for our Texas outreach. It is tough to get that true ‘red dirt Texan’ emotion onto design, but it’s obvious Mercury Mambo gets it and delivered it for us,” said Kevin Cargile, Geographic Marketing Manager for Anheuser-Busch.

In addition to the work for Anheuser-Busch, Mercury Mambo has worked with such well known clients as the Dr Pepper Snapple Group, Carl’s Jr., Diageo, AOL, and U.S. Cellular. Most recently, Mercury Mambo was named to Inc. Magazine’s 2008 Top 5000 list of fastest-growing privately held companies in the United States.

About Mercury Mambo

Mercury Mambo is the premier Hispanic event marketing, experiential marketing, sales promotion, and branding agency with a proven track record of delivering results for some of America’s most respected brands and products. Mercury Mambo creates memorable brand experiences by reaching consumers at the point where commerce and culture collide™. With Mambo flair and a focus on sustainable ROI of Hispanic sales, the agency delivers local and national Hispanic market expertise. Using their own team of highly trained, bilingual ambassadors across the country, Mercury Mambo is able to bring brand messages to life and motivate Hispanic consumers to take action.

For more information about Mercury Mambo, please visit them online at