Jarritos and Mineragua Revive a Generous Holiday Tradition and Bring Back Their Successful Aguinaldo Campaign for 2008

Jarritos and Mineragua are reviving the “Aguinaldo”, or Christmas Bonus, tradition bringing back their successful promotional campaign “Aguinaldo Navideno” for 2008.

What’s an Aguinaldo?

In Mexico, and in many Latin American countries, law requires that employees receive an additional paycheck at year’s end. This “Aguinaldo”, or Christmas Bonus, is highly anticipated and much needed, especially during the Holiday season.

Novamex wanted to preserve this time honored tradition by offering this great promotion during the 2008 holiday season. Consumers will have an opportunity to win one of five (5) $5,000 cash prizes. “This year the campaign has been designed with the economic crisis in mind, as a means of extending a helping hand to our customers, especially during the 2008 holiday season,” said David Flynn, Novamex Group Brand Manager. “At the same time, we are doing something exciting for our retail partners, and that is giving them a reason to display our products during a relatively slow season for soft drinks,” Flynn added.

The promotion will run from November 3rd – 30th, 2008. Consumers may participate by filling out an official entry form found at participating grocery stores.

“This fantastic campaign reflects Jarritos and Mineragua brands understanding of their consumer by offering a fun, and relevant promotion. We feel great about our customers in the U.S. benefiting from this promotion especially during difficult economic times,” said Jim Lucero, managing director of Camelot Communications, media and promotions agency for Novamex products.

Jarritos is the premier beverage brand from Mexico, and the one most preferred in its category in the United States. Jarritos’ origin lies in the Mexican tradition of drinking coffee, water, and other beverages from clay pots (”Jarritos”), because of their thermal properties and the refreshing taste they instilled into beverages. An icon of Mexican culture, Jarritos is available in thirteen delicious flavors: Mandarina, Tamarindo, Jamaica, Pina, Tutifruti, Limon, Lima-Limon, Toronja, Guayaba, Mango, Sandia, Fresa, and Ponche Navideno. Mineragua is Jarritos’ mineral water brand and the most preferred Mexican mineral water in the U.S.

About Novamex
Novamex is the business leader in the marketing of authentic Mexican beverages and foods in the U.S. With a network of more than 50,000 distribution sites coast to coast, Novamex manages the marketing of brands that are category leaders in Mexico and recognized by Mexican-American consumers in the U.S. “

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