National Hispanic Corporate Council Explores Convergence of Traditional and Emerging Media in Hispanic Marketing at Its Annual Meeting

The National Hispanic Corporate Council, is holding its annual member meeting October 21-23, 2008, in Atlanta, Georgia hosted by Turner Broadcasting System, Inc. Members will confer on Hispanic Marketing and the integration of traditional and emerging media. Jeff Gregor, Senior Vice President and Chief Marketing Officer for Turner Entertainment Network, greeted the group at the opening reception. Scot Safon, Executive Vice President and Chief Marketing Officer of CNN Worldwide, welcomed the NHCC members and shared perspectives on the topic of traditional and emerging media.
Convergence of Traditional and Emerging Media in Hispanic Marketing
Keynote speaker Jose Cancela, Director, Principal and Founder, Hispanic USA provided a historical perspective on the role that traditional Hispanic-centric media has played in reaching the Hispanic market. Christopher Crommett, Senior Vice President, CNN en Espanol; and Tony Maldonado, Vice President Acquisition Marketing and Sciences, Cox Communications Inc. reviewed how television networks and cable operators converge and leverage radio, print, direct mail and emerging media to engage viewers. This topic was further explored by a panel moderated by Clara Padilla, President, National Association of Hispanic Publications, Inc. Panelists Michael Saray, President, Hispanic Magazine; Mariano M. Faget, Publisher, Hispanic Magazine, Televisa Publishing; and Scott Vowinkle, Vice President Development, Radio Advertising Bureau discussed the relevance and evolution of their respective mediums in reaching the Hispanic market. Manny Miravete, Vice President, U.S. Hispanic Sales & Strategy MySpace Latino, Fox Interactive Media and Jose Marquez, Vice President, mun2 Digital, NBC Universal examined the use of social media by advertisers to compliment traditional advertising strategies. Day three keynote speaker, Monica Lozano, Publisher and CEO, La Opinion; SVP, ImpreMedia LLC will share how La Opinion and Corporate America partnered to reach the fragmented Hispanic market. Reinaldo Padua, Assistant Vice President Hispanic Marketing, The Coca-Cola Company and Kate Ramos, Senior Vice President, Touring Alliances, Live Nation will present Hispanic advertising case studies on proven best practices using integrated media strategies.
A member dinner, hosted by The Coca-Cola Company, will be held this evening at The World of Coca-Cola. Rudy Beserra, Coke’s Vice President of Latin Affairs, will welcome the NHCC members.
As part of the conference, NHCC representatives and members of Turner’s Uno, Turner Broadcasting System, Inc.’s Hispanic employee group, will host 35 Cross Keys High School students with a tour of the Techwood Campus. The NHCC member representatives will share life experiences in a “a si se puede” conversation. They will also talk about job opportunities in corporate America.
The National Hispanic Corporate Council www.nhcchq.org is a non-profit organization dedicated to providing its member companies resources on effectively maximizing the diversity of the Hispanic market opportunity through marketing, community relations, human resources and procurement within the foundation of corporate social responsibility.
CONTACT: Helen Trinidad of National Hispanic Corporate Council, +1-703-850-4338 “

Leave a Reply