New Lead Product Connects Dealers to Spanish-Speaking Car Shoppers – Kelley Blue Book
Posted on: October 20th, 2008
Kelley Blue Book, www.kbb.com, the leading provider of new- and used-vehicle information and premier partner for Internet marketing solutions, today announces the launch of its Spanish-language version of LeadDriver(TM). The new Spanish version can be easily implemented into an OEM or dealership Web site, allowing them to better connect with Spanish-speaking car shoppers.
LeadDriver is an online solution that integrates Kelley Blue Book(R) Trade-In Values into the OEM and dealership Web sites while capturing high-quality leads. With this product, dealers can convert more leads into sales, generate high-quality leads, benefit from Kelley Blue Book brand recognition and retain visitors on their Web site. Furthermore, LeadDriver is the most comprehensive lead product provided by Kelley Blue Book today.
With the Spanish-language version of LeadDriver, dealers can now provide access to Kelley Blue Book Trade-In Values from their own Web site to Spanish speaking visitors, giving dealers the ability to not only keep these potential buyers on their Web site, but capture trade-in information and the new vehicle of interest.
“Due to a tremendous amount of interest in a Spanish-language site, Kelley Blue Book established this product to benefit both the dealer and consumer,” said Brad Prickett, director of syndication product management for Kelley Blue Book. “The Spanish-language version of LeadDriver can not only enhance the consumer experience, but give dealers contact to additional car shoppers.”
For more information about Kelley Blue Book’s dealer products, services and solutions, please visit www.800bluebook.com.
About Kelley Blue Book (www.kbb.com) “
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