NetSpend(R) Announces Formation of Emerging Markets Channel Geared Toward U.S. Hispanics
Posted on: October 15th, 2008
NetSpend Corporation, one of the leading providers of prepaid reloadable debit cards in the United States, today announced the formation of an Emerging Markets Channel, based on a memorandum of understanding recently entered into by NetSpend and Procesa International, LLC for the acquisition by NetSpend of Procesa International’s assets, and with it, two new international products created to help serve the needs of the unbanked and underbanked U.S. Hispanic market. Procesa International will continue to offer its products and services through a newly-formed NetSpend subsidiary, and the Emerging Markets Channel will be developing new NetSpend card products for the same market. These products will be available through NetSpend’s partners. NetSpend has named Patrick Brown, founder of Procesa International, LLC, to lead the group.
The Emerging Markets Channel expands NetSpend’s widespread domestic services across borders, and aims to empower and provide premier financial services to the unbanked and underbanked U.S. Hispanic market, estimated at 40 million consumers. The introductory product offerings through this channel include international wireless recharge and international billpay, allowing the Hispanic consumer in the U.S. to add minutes to an international cell phone or pay a family member’s bill in Latin America.
Patrick Brown has been brought on as Executive Vice President, Emerging Markets and is responsible for the development and implementation of business strategy and overall growth of NetSpend as it relates to the U.S. Hispanic market and other new markets. Prior to his role at Procesa International, Patrick served as President of Euronet Payments and Remittance, Inc., a wholly-owned subsidiary of Euronet Worldwide, Inc. (NASDAQ: EEFT). Patrick joined Euronet subsequent to its acquisition of Continental Transfer (now Euronet Payments and Remittance Inc.) in 2005. Prior to such acquisition, Patrick was a co-founder of Continental Transfer and served as its chief operating officer. In 2006, Patrick was named honorary vice consul for the Mexican consulate, the first position of its kind in the United States. Patrick Brown and the Emerging Markets Channel are based in Charlotte, North Carolina.
“We are very excited to expand our suite of services and partner offerings to include cross-border products,” said Daniel R. Henry, Chief Executive Officer of NetSpend. “The formation of our Emerging Markets Channel and the strong leadership behind it ensures our commitment to the U.S. Hispanic market, and we look forward to introducing new products, services and partnerships in the coming year.”
Press contact
Roberto Hernandez
Cohn & Wolfe
512 542 2809
roberto.hernandez@cohnwolfe.com
About NetSpend Corporation
NetSpend Corporation is one of the premier providers of innovative, accessible prepaid debit cards which empower consumers with the convenience, security and freedom to be self-banked. NetSpend achieves its mission by serving its customers anytime and anywhere, being trustworthy, reliable, and delivering innovative high value products and features. NetSpend’s proprietary processing platform allows it to support prepaid card programs end-to-end from customer acquisition and card fulfillment to customer service and risk management. The NetSpend(R) Prepaid Card Network includes leading consumer brands and companies serving the un-banked and under-banked markets, and its strategic relationships include card issuers, EFT networks and payment card associations. For more information, visit www.netspend.com . “
Curation from Tomás
Filed Under: Business, Business News, Press Releases
