Business Wire Expands LatinoWire Service, Offers Targeted State Circuits For Five Top U.S. Hispanic Markets
Posted on: October 15th, 2008
Business Wire has expanded its LatinoWire service, which launched in July. LatinoWire, a multi-channel platform designed to reach the influential U.S. Hispanic market, now offers targeted State Circuits in California, Florida, Illinois, New York/New Jersey and Texas, in addition to its popular National Circuit. These represent five of the top Hispanic markets in the country.
With the Latino population in America expected to triple in size before 2050, this group is becoming exceedingly important to reach. The Pew Research Center reports that by 2050, the Latino population, which is already the nation’s largest minority, will make up 29 percent of the total U.S. population (compared to 14 percent in 2005).
Members who choose a LatinoWire State Circuit will be able to distribute their news in English and Spanish to Latino and general-focus print, broadcast and online media, news wires and news services throughout each state. Releases will be delivered to Business Wire’s online and database network and posted to relevant Web portals, news sites, information systems, databases, as well as to individual journalists and consumers who choose to subscribe through email or RSS. LatinoWire provides free Spanish translation of English releases and State Circuit users will also receive complimentary NewsTrak measurement reports.
Business Wire’s LatinoWire National service will continue to provide distribution to more than 1,200 leading Spanish-language print, broadcast and online media outlets in the U.S. LatinoWire National continues to be the exclusive partner of impreMedia, the no. 1 Hispanic news and information company in the U.S. in both print and online. “
Curation from Tomás
Filed Under: Business, Business Essentials, Business News, Press Releases
