Hispanic Teens Increasingly Important Wireless Consumers, According to MultiMedia Intelligence

US Hispanic teens aged 12-17 represent 2.5 million subscribers, according to MultiMedia Intelligence. This is an increasingly important segment of wireless consumers, with a subscriber growth rate of two to three times that of the overall US teen market over the next 5 years.
“Teens overall are a critical wireless market segment, as initial subscriber and handset relationships can establish lifelong purchasing patterns,” according to Frank Dickson, Chief Research Officer for MultiMedia Intelligence. “Within the teen segment, Hispanic teens have unique wireless usage characteristics.”
Key findings regarding Hispanic teen wireless subscribers include:
– Hispanic teens represent 16% of the overall US teen market.
– By the age of 15, penetration of wireless services among US Hispanic teens is 64% - by the age of 17, the penetration rate rises to 78%.
– The US Hispanic teen is much more likely to use advanced telephony functions than other US teens, but less likely to use their camera phone.
– Like the broader US teen market, Hispanic teens ask their phones to do more, from text messaging to purchasing content and feature a higher overall Average Revenue per User (ARPU).
The report, “Spotlight on the Hispanic Wireless Teen: The 12-17 US Hispanic Teen Wireless Subscribers, Revenue, ARPU and Content” analyzes the US Hispanic 12-17 year old teen wireless market.
This research results from MultiMedia Intelligence’s strategic partnership with Experian. The partnership combines MultiMedia Intelligence’s vast industry expertise, market sizing, forecasting models and databases with Experian’s Simmons National Consumer data on behavior, psychographics, lifestyles, opinions and attitudes.

For more information, visit www.MultiMediaIntelligence.com
or contact
Mark Kirstein
(480) 626-1685
Mark@MultiMediaIntelligence.com.
“

Stumble it! | |

Other posts that may interest you

Hispanic teenagers between the ages of 12 and 17 represent a significant market segment for the U.S. wireless industry. A new report from MultiMedia Intelligence estimates the segment includes about 2.5 million subscribers and is expected to grow at rate of two-to-three-times that of the overall U.S. teen market during the next five years

Latinas encouraged during science, technology day - Brownsville, Texas

Market Intelligence: Valuation of Hispanic Media Companies, What you Need to know

CINGULAR WIRELESS BROADENS HISPANIC ADVERTISING EFFORTS

Verizon Wireless Teams With Mexican Pop Phenomenon RBD

Podcast: Hispanic Teens - What’s Cool

Verizon Wireless and Si TV Launch Online Auditions for New Latin Host of V CAST

Hispanic Teens Are the New Avatars of Cool

Comedy Time Latino Now Available on V CAST Video From Verizon Wireless

Experts: U.S. spies are often in the dark on Cuba