Hispanic Teens Increasingly Important Wireless Consumers, According to MultiMedia Intelligence

US Hispanic teens aged 12-17 represent 2.5 million subscribers, according to MultiMedia Intelligence. This is an increasingly important segment of wireless consumers, with a subscriber growth rate of two to three times that of the overall US teen market over the next 5 years.
“Teens overall are a critical wireless market segment, as initial subscriber and handset relationships can establish lifelong purchasing patterns,” according to Frank Dickson, Chief Research Officer for MultiMedia Intelligence. “Within the teen segment, Hispanic teens have unique wireless usage characteristics.”
Key findings regarding Hispanic teen wireless subscribers include:
– Hispanic teens represent 16% of the overall US teen market.
– By the age of 15, penetration of wireless services among US Hispanic teens is 64% – by the age of 17, the penetration rate rises to 78%.
– The US Hispanic teen is much more likely to use advanced telephony functions than other US teens, but less likely to use their camera phone.
– Like the broader US teen market, Hispanic teens ask their phones to do more, from text messaging to purchasing content and feature a higher overall Average Revenue per User (ARPU).
The report, “Spotlight on the Hispanic Wireless Teen: The 12-17 US Hispanic Teen Wireless Subscribers, Revenue, ARPU and Content” analyzes the US Hispanic 12-17 year old teen wireless market.
This research results from MultiMedia Intelligence’s strategic partnership with Experian. The partnership combines MultiMedia Intelligence’s vast industry expertise, market sizing, forecasting models and databases with Experian’s Simmons National Consumer data on behavior, psychographics, lifestyles, opinions and attitudes.

For more information, visit www.MultiMediaIntelligence.com
or contact
Mark Kirstein
(480) 626-1685
Mark@MultiMediaIntelligence.com.
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