Federal Citizen Information Center Launches Hispanic PSA Campaign to Drive Traffic to GobiernoUSA.gov and 1 (800) FED-INFO :: Goal is to provide US Hispanic community with easy access to government information

Posted on: October 7th, 2008
Filed Under: [ Marketing ] [ Press Releases ] [ Blogante Business ] [ Blogante Business Essentials ]
Tags: accentmarketing, government
Knowledge is Power!

Today accentmarketing announced the launch of the Federal Citizen Information Center’s new public service announcement campaign promoting the government’s official information sources in Spanish: GobiernoUSA.gov and 1 (800) FED-INFO. GobiernoUSA.gov provides easy-to-search access to thousands of official U.S. local, state, and federal government Web sites in Spanish that detail available government benefits and services. Those who do not have access to the internet or prefer to speak to an information specialist in Spanish can call 1 (800) FED-INFO (1-800-333-4636).

The PSA campaign, titled “Perdido” (Lost), consists of television, print, and radio spots created in Spanish that will be running for one year. Available in different lengths (60, 30, 20, 25 and 10 seconds), the campaign features a floating balloon character to illustrate how lost someone can feel, particularly if they are new to the United States when they try to understand or obtain government services and information. Upon coming across the GobiernoUSA.gov Website or phone number, the balloon man transforms to a human being, indicating that with this information he is now “grounded” or “enlightened.” The transformation to a human tells the viewer that with the right information you no longer feel lost. The ‘Lost’ concept is also carried through radio and print executions.

“As a Hispanic integrated communications agency, we are thrilled to have the opportunity to develop campaigns that will inform our Hispanic community on how they can gain access to information on the services the US government can provide them and their families as Hispanics settle and thrive in the US,” said Maria Romero, President, accentmarketing.

ABOUT FCIC
For over 35 years, the Federal Citizen Information Center, part of the General Services Administration, has been a trusted one-stop source for answers to questions about consumer problems and government services. Consumers can get the information they need in three ways: by calling toll-free 1 (800) FED-INFO, through printed publications, or through information posted on FCIC’s family of Web sites:
www.USA.gov
www.pueblo.gsa.gov
www.kids.gov
www.consumeraction.gov
www.consumidor.gov

About accentmarketing
Established in 1993, accentmarketing (www.accentmarketing.com <http://www.accentmarketing.com> ) is a full-service Hispanic Integrated Marketing Communications agency with a staff of 70 throughout its offices in Miami, Detroit and Los Angeles. A member of The Interpublic Group of Companies, minority-owned accentmarketing employs a multinational and multicultural staff. The agency’s client roster includes: the American Heart Association, Alltel Wireless, Brown-Forman, General Motors, Kaiser Permanente, Farmers Insurance, the United States Navy and USA.gov.

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EDITOR’S NOTE

To request hi-resolution photos, TV spots (:60, :30, :20, :15, :10 lengths), radio spots (:60, :30, :15 lengths), print frame grabs and print advertisements, please send an email to aphillips@accentmarketing.com or call (305) 537-2252.

Details of “Perdido” (Lost) TV Campaign:

Title: “Perdido” (Lost)

Agency: accentmarketing

Client: Federal Citizen Information Center (FCIC)

Duration: Yearlong PSA campaign launching on September 1, 2008

Length of Spots: :60, :30, :20, :15, :10

Launch Date: September 1, 2008

Markets where it will air: Nationally

Creative Director: Juan Carlos Piedrahita

Senior Copywriter: Daniel Stewart

Art Director: Andres Henao

Account Group Director: Ana Maria Montero

Account Supervisor: Idalia San Juan

Producer: Jorge Espinosa

Production House: Tunche Films

Director: Cesar Zelada

Director of Photography: Antonio Robles, 3D Artist, Tunche Films

For more information please contact:

Aïda Phillips
accentmarketing
305.537.2252
aphillips@accentmarketing.com
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