Toyota Motor Sales USA has never before marketed the Prius to Hispanics, who account for 12% of the Toyota brand’s U.S. sales overall, but only about 5% of Prius registrations and 6% of hybrid-vehicle sales. But research shows an uptick over the last few years in Hispanics’ interest in the environment

Posted on: October 6th, 2008
Filed Under: [ Business ] [ Blogante Business ]
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Read More in English: adage.com
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