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Tags: Hispanic Public Relations Association
Knowledge is Power!
The Hispanic Public Relations Association(R) (HPRA), a non-profit organization founded to advance the careers of Hispanics in the field of communications, celebrated a night of excellence at its annual PRemio Awards & Scholarship Dinner on Thursday, October 2, at The California Club in downtown Los Angeles. The theme for the evening was “Culturas Inspiring Change,” in honor of the rich and diverse cultures that strengthen our foundation and inspire change in our communities.
During the event, HPRA recognized the following outstanding Hispanic communications professionals: Oralia Michel from OMAGEN, Inc. with the Public Relations Award; Agustin Garza from the Los Angeles Times with the Journalism Award; Cesar Millan from the “Dog Whisperer” with the Arts & Entertainment Award and Macy’s West with the Corporation of the Year Award.
“PRemios celebrates the advancement of the public relations field, helps build future talent and honors Hispanic professionals who have exhibited excellence in their respective practices,” said Ivette Zurita, HPRA president.
This year, HPRA set a new standard in communication excellence by honoring the very best in Hispanic public relations campaigns during the PRemios ceremony. The first-ever, HPRA “Hispanic Public Relations Campaign Award” was given in the following categories:
Technology Campaign — Agency: Edelman Multicultural, Client: Zune
Sports Campaign — Agency: Taylor Primero, Client: MasterCard/Bank of America Major League Baseball Card
Non-Profit Campaign — Agency: VPE Public Relations, Client: Ronald McDonald’s House Charities/HACER Scholarship Program
Health and /or Beauty Campaign — Agency: Paine PR, Client: Old Spice
Food and Beverage Campaign — Agency: Ketchum, Client: Beam Global-Casa Sauza
In addition, HPRA awarded $11,500 in scholarships to the following deserving Hispanic undergraduate students pursuing a communications degree at local universities or a career in the field:1. Rosaura Figueroa — California State University, Long Beach
2. Lizbeth Gonzalez — California State University, Los Angeles
3. Marcella Gutierrez — California State University, Los Angeles
4. Melissa Lambarena — University of California Los Angeles
5. Itzel A. Magana — California State University, Dominguez Hills
6. Mariana Marron — California State University, Northridge
7. Denisse Montalvan — California State University, Dominguez Hills
8. Jennifer Velez, Communications — University of California San Diego
9. Noel Viramontes — University of Southern California
10. Alonso Yanez — California State University, NorthridgeServing as emcees for the evening were Michaela Pereira, KTLA-TV anchor and Carlos Alvares, KLVE-FM radio personality. Sponsors for the event included: Farmers Insurance Group, Southern California Edison, Kaiser Permanente, RL Public Relations, VPE Public Relations, The Walt Disney Company, Goya Foods, and Toyota. Brown-Forman-Tequila El Jimador was the beverage sponsor for the evening.
For additional information about the HPRA PRemio Dinner and/or to schedule an interview, please contact Edna Silva at (213) 253-3733 or edna.m.silva@wellsfargo.com. “
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