THE ROGERS GROUP TAPS MARION PYLE TO LEAD ITS LATINO STRATEGIES DIVISION

Posted on: October 1st, 2008
Filed Under: [ Marketing ] [ Press Releases ] [ Blogante Business ] [ Blogante Business Essentials ]
Knowledge is Power!

The Rogers Group (TRG), ranked one of the top independent public relations/public affairs firms in the country and the largest independent firm in Los Angeles, has appointed Marion Pyle as Vice President of its Latino Strategies Group. In her new position, Pyle will provide clients with expertise in Latino nonprofit and consumer branding and marketing, public affairs, community and media relations, as well as digital media strategies. She also will champion efforts to attract new business and expand opportunities for existing clients to effectively reach Latino markets and consumers.

“Marion has been a friend of the agency for many years,” said Lynne Doll, president of The Rogers Group. “Her rich, multicultural sensitivity combined with extensive experience in the Latino nonprofit and consumer world will provide strong leadership to our Latino Strategies Group. With Marion at the helm, we look forward to taking our state and national partnerships with this vibrant community to the next level.”

The Rogers Group has a robust track record of targeted Latino public relations, which has resulted in successful gains for clients including First 5 California, L.A. Auto Show, Bandai, Kellogg Company, and American Honda Motor Co., Inc., among others.

Pyle brings more than 16 years of experience in the fields of integrated public relations, advertising, broadcast media and crisis communications for private and nonprofit sectors.

Born in Argentina and raised in Mexico, Pyle has directed bilingual communications for the Metropolitan Water District (MWD) for ten years, where she created the agency’s first multicultural public information campaigns about water quality issues. An accomplished writer/producer, Pyle spearheaded the district’s video news magazine “Straight From The Tap,” which broke new ground raising public awareness about environmental, water efficiency and supply reliability issues in California. The series aired for seven years on select PBS stations, as well as on major public, government and leased-access cable outlets, and won several Telly and PRism awards
as well as other honors in public communications achievement.
“The Rogers Group understands the importance and diversity of the Latino community and the need for cultural credibility to effectively build trust,” Pyle said. “I’m pleased to head up the Latino Strategies Group effort because TRG does superior work and continues to grow and enhance its wide spectrum of services and resources.”

Pyle’s consumer work for U.S. Hispanic P.R./advertising agency Cruz/Kravetz: IDEAS included CLIO and Belding award-winning campaigns for Kraft Foods, the Mexican Tourism Ministry and La Opinión Spanish-language newspaper. Her other ad agency successes include television and radio campaigns for Toyota, McDonalds, Ralph’s supermarkets and for clients in the health care and financial sectors.

Pyle’s experience also includes bilingual crisis communications for the Metropolitan Transportation Authority (MTA).
She holds a bachelor’s degree in mass media and communications from the Anahuac University in Mexico City and a master’s degree in communication management from the Annenberg School for Communication at USC.

Founded in 1978 and located in Los Angeles, The Rogers Group has earned a nationwide reputation for excellence in communications, specializing in public affairs, strategic planning, brand development, crisis communications, social marketing and government relations. The agency’s full-service in-house Latino Strategies Group provides strategic public relations as well as serving the targeted demographic needs
of specialized clients.

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