National Council of La Raza Launches Online Multimedia Campaign For Latino Voter Mobilization

Building on the tremendous success of the citizenship campaign, ya es hora ¡Ciudadanía! (It’s Time: Citizenship!), the National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the United States, today launched Yo Votaré, an online multimedia campaign to complement the ya es hora efforts and those of multiple other partners. The new website, www.YoVotare.org, will serve as a one-stop portal to connect Latinos with various unprecedented efforts to register new voters, provide voter information and education tools, and increase voter turnout in November. There are 17 million eligible Hispanic voters in the United States who can make a difference in this election.

In addition to featuring public service announcements, downloadable music videos, and MP3s, www.YoVotare.org will promote the ya es hora toll-free bilingual hotline, 1-888-Ve-Y-Vota. It will also provide links to websites like www.veyvota.org, which provides voter registration tools and vital information such as where to find your local polling location on Election Day.

The Yo Votaré campaign will also soon launch a video contest to encourage Latinos to express the importance of voting through their creativity. The videos will be set to the campaign’s song, now available for download from the website.
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Ya es hora ¡Ciudadanía! has succeeded in generating more than one million citizenship applications and represents the largest and most comprehensive effort to incorporate Hispanics as full participants in the American political process. The national effort is led by Entravision Communications, ImpreMedia, Mi Familia Vota Educational Fund, the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund, NCLR, and Univision Communications Inc.”

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