The Latin Recording Academy(R), Eventus and Univision in Full Swing with the Latin GRAMMY(R) Street Parties

The Latin Recording Academy(R), Eventus and Univision announce the schedule for the 2008 Latin GRAMMY(R) Street Parties. Currently in its sixth year, the “Street Parties” will kick-off in New Jersey’s historic Bergenline Avenue, off 32nd Street between New York Avenue and Kennedy Boulevard, in Union City. The festivals will continue in Chicago’s Plaza Garibaldi on October 5th; South Florida (West 16th Ave. between 37th & 41st St., Hialeah) on October 12th; Los Angeles (Placita Olvera) on October 19th; wrapping up in Dallas (Jefferson Street between Tyler & North Llewellyn) on October 26th. This month-long celebration highlights the enthusiasm, excellence and diversity of the U.S. Hispanic communities and will culminate with the anticipated 9th Annual Latin GRAMMY Awards, set for Nov. 13 at Toyota Center in Houston, will be broadcast live on the Univision Network from 8 – 11 p.m. ET/PT (7 p.m. Central).

The 2008 Latin GRAMMY Street Parties are presented by McDonald’s and Sears. Official sponsors include Verizon Wireless, State Farm Insurance and Gibson Musical Instruments. The only national Latin music festival series will continue to feature performances by some of Latin music’s hottest artists while serving as a launching pad for emerging talent representing various genres, including reggaeton, regional Mexican, pop, spanish rock, and tropical. The kick-off event in New Jersey will include performances by tropical music artists Gilberto Santa Rosa, Monchy y Alexandra, Xtreme, and Oro Solido, along with pop singer Cabas, among others. The talent roster for the proceeding festivals will be announced in late September.

“We are proud to continue celebrating the road to Latin music’s hottest night with the Latin GRAMMY Street Parties,” said Gabriel Abaroa, President of The Latin Recording Academy. “These festivals allow us to create a bond between music lovers and the Latin GRAMMYs, through the power of music, and the talented artists that make an impression along the way.”

“The Latin GRAMMY Street Parties have become a staple among Hispanic communities, offering all participants, from artists to consumers and sponsors with an outstanding experience. We are proud of the program’s growth as the premier national Hispanic music series, reaching hundreds of thousands of Latinos across the country through an essential part of our culture-music,” said Eventus’ President & CEO Nelson Albareda. “We are excited to continue working with the Latin Recording Academy, Univision, and our sponsors toward achieving tremendous success,” he added.

The Street Parties capture the excitement surrounding the Latin GRAMMY Awards by offering an interactive backdrop for attendees to experience live entertainment, sponsor display areas, and product sampling.

Media partners for The Latin GRAMMY Street Parties include: Univision TV, Univision Radio, Univision Online, El Nuevo Herald, Al Dia, Impremedia’s La Raza Newspaper, El Diario/La Prensa, and La Opinion.

In addition to its U.S. broadcast, the 9th Annual Latin GRAMMY Awards will be broadcast in approximately 100 countries worldwide. “

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