impreMedia Launches Hispanic Heritage Month Celebration - impreMedia Lets Users Define the Meaning of Hispanic Heritage Month with User-Generated Mini-Site

-impreMedia, along with its sponsors – including such marketing powerhouses as 1-800-FLOWERS.COM, Albertsons, Bud Light & Clamato Chelada, Infiniti, Mervyns, Royal Caribbean International and Staples – today announced that it has launched a multi-platform campaign to make Hispanic voices heard across the country. The campaign, “Mi Hispanidad,” is based on the concept of user-generated content and includes a custom interactive mini-website on impreMedia’s national portal, impre.com (www.impre.com/hispanidad). In addition to feature editorial pieces on Hispanic community and culture, the site hosts a photo sweepstakes entitled “Recuerdos de mi Tierra,” and is complemented by daily mobile alerts with fun Hispanic facts. Utilizing its multi-platform assets, sweepstakes winners will be awarded prizes and showcased across impreMedia’s 28 online and print properties.

“Honoring Hispanic heritage is something we value at impreMedia as a reflection of our U.S. Hispanic users, whether they’ve been here for generations or are new immigrants coming to this country,” said Arturo Duran, CEO, impreMedia Digital. “impre.com is a destination that unites all of us with relevant news and information by and for our community, and we are proud to celebrate Hispanic Heritage Month in the context of our daily mission.”

As the leading Hispanic News and Information Company in the U.S., impreMedia leverages the power of online, print, mobile, video and other social networking platforms to provide users and advertisers alike with original Spanish-language content. ImpreMedia’s publications are present in 17 top Hispanic markets that represent 65% of the U.S. Hispanic population. In the past twelve months, impreMedia has forged partnerships with The McClatchy Company, MySpace Latino, V-Me Television and The Hearst Corporation, among others.

“Sponsors have joined impreMedia to support their belief in the Hispanic community,” said Liz Sarachek Blacker, SVP Sales, Digital, impreMedia. “impreMedia knows our readers are our most important voice. We, along with our seven sponsors, are proud to celebrate their impact, importance, diversity and beauty by asking them to speak out and share their experience of what it truly means to be Hispanic,” said Ms. Sarachek Blacker.

“Royal Caribbean International is proud to partner with impreMedia during Hispanic Heritage month,” said Rebecca Barba, Manager, Segmented Marketing, Royal Caribbean International. “We understand that multi-generational travel is one of the important factors for the Hispanic family when deciding on a vacation. Our cruises – with innovative amenities such as rock-climbing walls, ice rinks and surfing simulators – provide the perfect opportunity for every member of the family to share a memorable vacation.”

According to eMarketer July 2008, over 23 million Hispanics are on the web with growth projected to be 29 million by 2012. impreMedia realizes the need to have a robust multi-platform strategy in today’s Hispanic media environment and recently launched a Mobile Platform. impreMedia’s online and print publications will be covering the upcoming election through “Voto Latino” with additional content on impre.com (www.impre.com). Over 41% of all U.S. Hispanics use an impreMedia product in the course of a month and that number is projected to grow with the adaptation towards mobile and video online.

“Staples is very proud to partake in impreMedia’s Hispanic Heritage Month celebration,” said Kenneth Brooks, Regional Marketing Champion, Staples. “We share the same values and both companies understand that utilizing multi-marketing platforms is instrumental in reaching the Hispanic consumer,” said Mr. Brooks.

impreMedia’s Hispanic Heritage celebration runs though early November and the winners will be highlighted in all impreMedia publications and websites at the culmination of “Mi Hispanidad” and the “Recuerdos de Mi Tierra” Photo Sweepstakes featured online at www.impre.com/hispanidad. “

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