Filed Under: Blogante Business, Business, Essentials, Internet, Press Releases
Tagged: Hispanic Heritage Month, impremedia
-impreMedia, along with its sponsors – including such marketing powerhouses as 1-800-FLOWERS.COM, Albertsons, Bud Light & Clamato Chelada, Infiniti, Mervyns, Royal Caribbean International and Staples – today announced that it has launched a multi-platform campaign to make Hispanic voices heard across the country. The campaign, “Mi Hispanidad,” is based on the concept of user-generated content and includes a custom interactive mini-website on impreMedia’s national portal, impre.com (www.impre.com/hispanidad). In addition to feature editorial pieces on Hispanic community and culture, the site hosts a photo sweepstakes entitled “Recuerdos de mi Tierra,” and is complemented by daily mobile alerts with fun Hispanic facts. Utilizing its multi-platform assets, sweepstakes winners will be awarded prizes and showcased across impreMedia’s 28 online and print properties.
“Honoring Hispanic heritage is something we value at impreMedia as a reflection of our U.S. Hispanic users, whether they’ve been here for generations or are new immigrants coming to this country,” said Arturo Duran, CEO, impreMedia Digital. “impre.com is a destination that unites all of us with relevant news and information by and for our community, and we are proud to celebrate Hispanic Heritage Month in the context of our daily mission.”
As the leading Hispanic News and Information Company in the U.S., impreMedia leverages the power of online, print, mobile, video and other social networking platforms to provide users and advertisers alike with original Spanish-language content. ImpreMedia’s publications are present in 17 top Hispanic markets that represent 65% of the U.S. Hispanic population. In the past twelve months, impreMedia has forged partnerships with The McClatchy Company, MySpace Latino, V-Me Television and The Hearst Corporation, among others.
“Sponsors have joined impreMedia to support their belief in the Hispanic community,” said Liz Sarachek Blacker, SVP Sales, Digital, impreMedia. “impreMedia knows our readers are our most important voice. We, along with our seven sponsors, are proud to celebrate their impact, importance, diversity and beauty by asking them to speak out and share their experience of what it truly means to be Hispanic,” said Ms. Sarachek Blacker.
“Royal Caribbean International is proud to partner with impreMedia during Hispanic Heritage month,” said Rebecca Barba, Manager, Segmented Marketing, Royal Caribbean International. “We understand that multi-generational travel is one of the important factors for the Hispanic family when deciding on a vacation. Our cruises – with innovative amenities such as rock-climbing walls, ice rinks and surfing simulators – provide the perfect opportunity for every member of the family to share a memorable vacation.”
According to eMarketer July 2008, over 23 million Hispanics are on the web with growth projected to be 29 million by 2012. impreMedia realizes the need to have a robust multi-platform strategy in today’s Hispanic media environment and recently launched a Mobile Platform. impreMedia’s online and print publications will be covering the upcoming election through “Voto Latino” with additional content on impre.com (www.impre.com). Over 41% of all U.S. Hispanics use an impreMedia product in the course of a month and that number is projected to grow with the adaptation towards mobile and video online.
“Staples is very proud to partake in impreMedia’s Hispanic Heritage Month celebration,” said Kenneth Brooks, Regional Marketing Champion, Staples. “We share the same values and both companies understand that utilizing multi-marketing platforms is instrumental in reaching the Hispanic consumer,” said Mr. Brooks.
impreMedia’s Hispanic Heritage celebration runs though early November and the winners will be highlighted in all impreMedia publications and websites at the culmination of “Mi Hispanidad” and the “Recuerdos de Mi Tierra” Photo Sweepstakes featured online at www.impre.com/hispanidad. “
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 53,939 items found on this site below or dig into the Site Map
Best of the Rest
- November 7, 2009
- WCVI Study Finds Disproportionate Foreclosures in Latino, Black Communities
- A small Dominican Republic town plagued by birth defects wants to know if a U.S. power company is to blame.
- In pictures: Yucatan wonders – (wow some amazing photos)
- George Mason University Study Shows Deep Anti-Immigration Sentiment in Pockets of Prince William County
- CNN’s Rick Sanchez Interviews Juanita Castro: “While you were still in Cuba and your brother was beginning a Marxist revolution, you were not only cooperating with the CIA, but you were protecting CIA agents who were inside Cuba at the time.”
- Report on Women’s Human Rights Violations Shows Systematic Attack on Women Under Honduran Coup
- Would Mass Deportation Mean More Jobs for U.S. Workers?
- November 6, 2009
- The closing immigration window
- THE LEGALIZATION SOLUTION – IPC Reports Highlight Gains Made From Legalization Programs Past and Explore Future Legalization Proposals
- Activists Push for Immigration Reform on Anniversary of Long Island Hate Crime – Marcelo Lucero
- Miami sports agent who aided in defections freed from jail – Juan Ignacio Hernández Nodar, a Miami sports agent who served 13 years for trying to help Cuban baseball stars defect, will fly home Friday.
- Like California’s 30 years ago, Oregon’s growing Latino population is reaching a tipping point: A critical mass of Latino professionals is starting to organize and influence state and local politics. – dubbed Latino Agenda for Action
- The memory of Marcelo Lucero’s death still horrifies but the atmosphere that created it still exists
- One of Marcelo Lucero’s Attackers Pleads Guilty
- A third woman has filed a paternity claim against Paraguay’s Roman Catholic bishop-turned- president, her lawyer confirmed Thursday – President Fernando Lugo
- November 5, 2009
- AZ GOP Committeman: Ask “Brown People” About Crime in Tucson
- Francisco Ayala, honored Spanish author, dies at 103
- Mixed impressions inside the poll numbers – Texans on immigration
- Hispanic women snap up brands that boost their behinds- Colombian jeans celebrate women’s curves
- In Mexico, fears of a ‘lost generation’ – Violence among young soars as drug cartels recruit more minors
- They’ll (the NBA) take our money, but do they want us in the stands?
- Geraldo Rivera faces tough critics – a pair of abuelitas
- Remembering Marcelo Lucero : One Year Later, The List of Hate Crimes Grows Longer
- Guest Columnist: Sergio Troncoso. Is the Texas Library Association excluding Latino writers?
- The Prevention Research Center (PRC) in St. Louis is launching a multinational research project focused on preventing the leading causes of death in Hispanics in the United States and Latin America. – will conduct a four-year, $2.8 million effort to apply and adapt evidence-based strategies for preventing heart disease, cancer, diabetes and obesity in the United States, Mexico and Brazil
- Hispanic Voter Turnout Remains Low – voter turnout rate of just 21% in Yakima, WA
- Dr. Luther Castillo — Voice of the Voiceless in Honduras
- FIU to develop model programs to keep Hispanics in college – Although 57% of non-Hispanic white students nationwide graduate within six years; only 46 % of Hispanics do so.
- Dominican-born judge wins bench in N.Y. State Supreme Court – Diccia Pineda-Kirwan
- Deal to restore Manuel Zelaya in Honduras at risk – Supporters of ousted Honduran President Manuel Zelaya say lawmakers are stalling efforts to bring him back to office before a Nov. 29 election.
- November 4, 2009
- Study finds Lehigh Valley’s Hispanic students are progressing – But struggles persist in areas such as reading. Valley area review is called ‘eye-opening’ – Pennsylvania
- Hispanic Women Run for Nevada Office – Several candidates hope to alter the composition of the Nevada State Legislature. There are currently no Hispanic women serving in the legislature, but four have already announced they will run next year
- Reid Gets No GOP Support For Resolution Honoring Hispanic Media
- A soldier every 3 feet on the US/Mexico border = 6,930,880 soldiers – Immigration Anecdotes
- Stop the Deportation of the Mejia-Perez Family; Parents of a Dreamer
- In these times, cities need to do more to help day laborers
- ICE gives voice to victims of human trafficking in the United States
- Board of Immigration Appeals Rules Not to Reopen Old Deportation Cases
- Hispanics urged to make census count – Cities plan outreach to allay fears of government probing that could limit federal dollars – Chicago area
- November 2, 2009
- The 287(g) policy has become a perverted version of its original intent in Tennessee
Latest Essentials
- November 7, 2009
- MARISA TREVIÑO: She’s one blogging Latina lista to be reckoned with!
- Honduras leadership in limbo as accord dissolves
- BLS: Unemployment Rate Rose to 10.2% in October; Hispanic Unemployment at 13.1%
- November 6, 2009
- Carmen Ortiz has been confirmed as the U.S. attorney for Massachusetts, becoming the first Hispanic and the first woman to hold the state’s top federal prosecutor’s job.
- A Mix of Flash and Idealism at the Latin Grammys – Glitz and heart-on-sleeve emotionality mingled, every so often, with political and social messages at the 10th annual Latin Grammy Awards.
- Native American corporations, particularly an array of Alaska Native Corporations, have become major defense and homeland security contractors – responsible for a wide range of national security operations, including electronic surveillance on the border, running immigrant detention centers, and supplying security and other services in U.S. overseas wars and energy exploitation.
- Latin Grammys: Calle 13 dominates with 5 awards – “Other than Calle 13, there were no other major winners. ” – Mercedes Sosa won the prize for Best Folk Album.
- Senate Democrats Thursday blocked a GOP attempt to require next year’s census forms to ask people whether they are U.S. citizens – Vitter’s attempts fail
- November 5, 2009
- TOP Ten Latino-themed Caskets for Sale at Wal-Mart
- Low Latino voter turnout in NJ and VA elections reveal a return to the old ways
- Grassroots Effort to Oust Lou Dobbs Now 100,000 Strong – Latino leaders and their allies who are part of BastaDobbs.com vow to continue online campaign putting pressure on CNN to drop Dobbs
- Latin Grammys honors Mexican icon Juan Gabriel – The Latin music world celebrated 100 million records sold, 1,500 songs written and 30 years of recording, all by one artist, Mexico’s beloved Juan Gabriel.
- Calle 13: With the people, without a map – Calle 13 hit it big in a hurry. Unsettled by fame, MC Rene Perez set out to connect on a personal level with Latin America.
- For immigrants, illness can bring a death sentence
- The U.S. Supreme Court has indicated it is interested in hearing an appeal from business groups that, for the past two years, have been trying to have Arizona’s controversial employer-sanctions law thrown out. – The sanctions law, which punishes companies for hiring illegal immigrants and requires all Arizona employers to use a federal electronic system to verify the work status of employees, has been upheld by two lower courts.
- Cuban Tomas Regalado was elected mayor of Miami with a pledge to control spending, limit property-tax increases and curtail development
- A top Los Angeles Police Department (LAPD) official confirmed that officers were conducting a training exercise at CSUN that involved members of Movimiento Estudiantil Chicano de Aztlan (MEChA) earlier this semester. – Members said they were targeted and profiled by LAPD officers during their first meeting on Sept. 2. & that they were followed, harassed and intimidated by “undercover police officers” during a ceremony to welcome first-time freshmen to their organization.
- November 4, 2009
- Walking a mile in an immigrant’s moccasins – Ben Reed married Deyanira Escalona in Mexico after she was deported at LAX while en route to their planned wedding in Idaho. They live in Mexico now. “I’ve been radicalized by the whole experience,” Reed says.
- Half of American kids will live in households receiving food stamps before age 20, according to a study reported Monday in Archives of Pediatrics & Adolescent Medicine.
- Friendly Fire? CNN’s Lou Dobbs Gets Called Out By CNN’s Reliable Sources
- Native Americans Profit from Abusive Immigrant Detention and Billions of Dollars in National Security Contracts
- Miriam Flores is a 42-year-old Mexican immigrant who has taken the cause of English as a second language to the nation’s highest courts.
- Child welfare workers too quick to remove Latino children from their families
- Latin Grammys aim to bring Latin music to the mainstream – After a decade, Latin music’s most important awards show still falls short of its original goals — bringing greater visibility to Latin artists and musical styles.
- The debate over health care for illegal immigrants continues to percolate in Congress despite the Obama administration’s efforts to put it to rest, with lawmakers in both houses also wrangling over how much coverage to provide for immigrants who have settled in the country legally.
- Lawrence elects Massachusetts’ first Latino mayor – William Lantigua
- November 2, 2009
- Latinos need more than lip service – Families are being torn apart by America’s broken immigration system. President Obama needs to show leadership and fix it – (the view from England)
- The Newest Face in the Late-Night Party – The arrival of “Lopez Tonight” on TBS is breaking up what Jay Leno likes to call “the parade of nine white men” on the late-night talk shows.
- A little more than 1 million people work in the illegal drug trade including “around 200,000” women, according to the COCyP association of peasant organizations, based on police estimates.
- The Strange Bedfellows of the Census Boycott
- Top 10 Reasons Not To Wear A Culturally Appropriating Halloween Costume
- ‘Drop Lou Dobbs’ Campaign Nearing 100,000 Signature Goal – need 30k more!
- Rights activists in the northern Mexican border city of Tijuana have hung 5,100 small white crosses on the fence straddling the U.S. frontier to commemorate migrants who have died trying to cross.
- Immigrant Jail Tests U.S. View of Legal Access – City Bar Justice Center is calling for all immigrant detainees to be provided with counsel.
- The Hispanic Market Is Set to Soar – The 2010 Census will radically alter the demographic map and the rules of engagement between Hispanic and general-market shops
- October 30, 2009
- Song banned, band pulls out of Luna Awards TV show – Los Tigres del Norte is initially barred from playing its latest drug-trade lyrics. – “La Granja”
- Mexican emigrants sent home $16.4 billion during the first nine months of this year, down 13.4% from the same period in 2008
- Sanchez sisters eyed by House ethics panel for alleged collusion – Linda and Loretta CA Democrats
- U.S. May Be Open to Asylum for Spouse Abuse – Immigration lawyers said the administration had taken a major step toward clarifying a murky area of asylum law and defining the legal grounds on which battered and sexually abused women in foreign countries could seek protection here.
- Did a resolution honoring Hispanic media trigger a silent boycott among the GOP?
