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Kraft Foods Named a Top Company for Latinas

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Posted on: September 22nd, 2008
Filed Under: Blogante Business, Business, Latinas, Press Releases
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“ has named Kraft Foods (NYSE: KFT) one of the top 50 companies for professional Hispanic women in the United States. The award recognizes companies that excel in Latina representation in senior positions, leadership and mentoring programs for Hispanics and progressive employee benefits.

(Logo: www.newscom.com/cgi-bin/prnh/20080605/AQTH531LOGO)

“Diversity and inclusion are part of our growth strategy,” said Irene Rosenfeld, Chairman and Chief Executive Officer. “Our consumers are diverse, so having a diverse perspective enables us to see first-hand how we can better meet their needs with innovative, high-quality products.”

“We’re honored to be among the top 50 companies for Latinas,” said Anne Alonzo, Vice President, Corporate Affairs. “We recognize the growing influence of Latinas and applaud their significant accomplishments and successes.” Earlier this month, Latina Style featured Kraft at its National LATINA Symposium in Washington, D.C., where Alonzo joined other prominent Latinas at a workshop focused on “Achieving Your Potential.”

Building a Culture Where the Best Want to Work
Kraft’s commitment to maintain a diverse workforce and attract the talent needed to fuel the company’s growth goes beyond brochures and seminars. As part of its ongoing efforts to build a culture where the best talent wants to work, Kraft has expanded diversity training and developed innovative programs to help women advance. A great example is the company’s Efficacy for Women program, where participants identify their own career goals and develop the specific steps to achieve them.

In addition, Kraft’s employee councils have been re-energized. To help these groups grow, each member of the company’s executive team sponsors one of the ten councils in the United States, Canada and Latin America. For example, Kraft’s Hispanic Employee Council and the Kraft Latin America Women’s Council develop strategies to meet their members’ development needs and support their advancement in the organization. Also, these groups advise management on how to leverage a diverse workforce to meet business goals.

Kraft’s commitment extends beyond the workplace. The company has partnered with the National Latino Children’s Institute to develop Salsa, Sabor y Salud to address nutrition and obesity issues among U.S. Latino families. “

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